Xiaomi: We plan to start a “life and death” competition with Apple in the premium phone market
Apple has long been the undisputed ruler of the premium smartphone market; So that it is miles away from its closest competitor, Samsung. However, Lee Jun, the founder and executive director of Xiaomi, has announced in an interesting statement that he intends to start a tough competition with Apple in the premium phone market and somehow compensate for the gap in the presence of Huawei.
We plan to completely match Apple’s standards in terms of product and experience and become the largest Chinese premium phone brand in the next three years.
Huawei’s founder describes competition with Apple in the high-end smartphone segment as a “life-and-death battle” that Xiaomi must overcome. It is interesting to know that in the fourth quarter of 2021, Apple became the top smartphone brand in China for the first time in the last six years. Cupertinos have also surpassed Samsung in global sales statistics; So that one out of every five smartphones sold is an iPhone.
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It is said that the Chinese giant of the mobile industry intends to differentiate itself from other Chinese phone brands Android smart to attract more customers. This requires the opening of 20,000 new retail stores in China over the next three years. The company is also investing approximately 16 billion dollars in research and development over the next five years.
Overall, Xiaomi has established itself among the giants of the technology world in recent years by transitioning from a start-up company to its impressive growth. ; So that this company is currently considered one of the important players in the smartphone market and has expanded its activities to other sectors such as home appliances, wearables, robotics, etc.
However, Outside of China, Xiaomi is still thought of as a budget-only brand, and the Chinese giant is well aware that it needs to change that perception to compete with high-end or premium products. Research and development can be a turning point for producing better products and increasing the value of the Xiaomi brand outside the borders of China.