Xiaomi plans to become the largest phone manufacturer in the world in the next 3 years
In early 2021 (1400), Xiaomi briefly surpassed Apple in the total number of global shipments and became the second largest phone manufacturer in the world for a while; This Chinese technology giant on December 7, 1400 of several new products of this brand, such as the Xiaomi 12 phone series, MIUI 13 and Xiaomi Watch S1 was unveiled, and during this event, Li Jun, the CEO and founder of Xiaomi, spoke about the company’s future plans in a statement. .
Furthermore, Lu Weibing, senior vice president of Xiaomi and general manager of Redmi, had specified Xiaomi’s future goals in a similar statement in early November 2021 (Azer 1400). Vibing announced that Xiaomi’s managers plan to become the largest smartphone manufacturer in the world by 2024 (1403), and to achieve this goal, they will first focus on increasing their sales in the Chinese market.
The senior vice president of Xiaomi added that about 70% of Sales of smart phones in China are done through physical stores and offline, and for this reason, Xiaomi plans to pay special attention to this area.
Webing also said that since Xiaomi’s goal is global, leaving behind a specific brand like Apple is not a big challenge for him and he will focus on producing products that can compete with all top brands.
- Xiaomi: until 2024 we will keep the first position of the global smartphone market forever
- MIUI 13, the latest version of Xiaomi’s user interface, has been introduced
Now Li Jun’s comments raise questions in The case of how Xiaomi plans to achieve global dominance in the smartphone market has created; Because recently this brand is in the third position of this market after Apple and Samsung has a significant advantage over these two brands. Of course, considering that Samsung’s position has recently been weakened in Europe, Europe may be considered a suitable market for Xiaomi to approach its goal.
In addition to Europe, users who are unhappy with Huawei’s sanctions can also be a suitable option for this technology giant. be Chinese.
From your point of view, can Xiaomi overcome the challenges in front of it and become the top smartphone manufacturer in the world in the next three years?