Trendforce announced that the production of iPhone 12 mini has stopped


Trendforce announced that the production of iPhone 12 mini has stopped

Trendforce announced that the production of iPhone 12 mini has stopped

News unit EMGblog.com: October last year, Apple of iPhone 12 series unveiled. Unlike previous years, this time a new member has been added to this family, under the title iPhone 12 mini This smartphone – as the name suggests – was smaller than other members of this family with a 5.4-inch screen. Apple had announced its goal of producing this phone to revive the small smartphone market, but the evidence shows that Apple has not succeeded in realizing this goal and maybe in some time, the life of the iPhone 12 mini will officially end. According to the news on Monday, June 21, 2021 (June 31, 1400) by Trendforce Research Institute published, apparently Apple has stopped the production of iPhone 12 mini.

Following multiple reports of poor performance iPhone 12 mini In sales, apparently Apple has canceled the production of this product. According to the Taiwanese institute Trendforce, the iPhone 12 mini reached the end of its life cycle in the second quarter of this year. Of course, until the inventory of iPhone 12 mini in Apple warehouses is finished, the sale of this product will continue on the Apple website.

According to what is said in this report, unlike other iPhone 12 series, this small iPhone failed to meet the expectations and thus, Apple has no choice but to stop its production. If this decision is true, it will not be surprising, because previous reports indicate that It was reported that the share of iPhone 12 mini from the total sales of iPhone 12 series was only 5% and in the same reports, the possibility of stopping the production of this product in the second quarter (if sales do not improve) was mentioned.

Main audience iPhone 12 mini

, there were users who preferred smaller devices and at the same time did not like the small size of the phone to have a negative effect on the performance or the quality of its camera. The iPhone 12 mini holds the record in some ways, as it is the smallest, thinnest and lightest 5G smartphone on the market. Additionally, with a retail price of $699, the phone is the cheapest member of the iPhone 12 family (compare iPhone 12 with a price of $799). Apple had high hopes for this product and even in April, it introduced a new version of the iPhone 12 mini with a purple color, but this move could not make a significant change in the sales of this device.

According to some rumors, in addition to the iPhone 12 mini, the production of several other products, including iPhone 12 Pro, iPhone 12 Pro Max as well as iPhone XR coming soon will stop Assuming these rumors are true, Apple in the last quarter of 2021, in addition to the new iPhones that are To be introduced this fall, it will have the following smartphones on the market: iPhone SE (2020), iPhone 11 and iPhone 12. Needless to say, despite the failure of the iPhone 12 mini in sales, apparently Apple plans to soon produce the successor of this product with the possible name of the iPhone 13 mini.

According to Trendforce, this year we have seen the reduction of Corona restrictions in America and Europe (main iPhone markets) and we expect economic improvement for these regions. In addition, with the loss of a significant part of Huawei’s share of the high-end phone market, Apple has more room to expand, and this can have a significant impact on improving the company’s iPhone sales in the second half of 2021.

Despite the continued reduction of production capacity in the chip industry – which, will it or not, will have an adverse effect on the increase in iPhone production and the share Apple will dominate the market – TrendForce continues to have a positive view on Apple, and according to the forecast, iPhone production will increase to 223 million units in 2021, with annual growth of 12.3%.

Annual iPhone production volume from 2016 to 2021

According to the tradition of every year, Apple will probably unveil new iPhones this fall. The official name of these iPhones has not been revealed yet, but Trendforce mentions this new series (which may have 4 members) as iPhone 12S. In the meantime, speculation about the design and retail price of these new iPhones has been the most discussed. According to the Trendforce report, due to the reduction in the size of the sensor housing, it is possible that the notch above the display will be smaller in the new iPhone models. Other possible changes will mainly focus on the optimization of existing capabilities, and in general, significant innovation in the design of the new models is not expected.

With that being said, TrendForce believes that Apple will continue with the same proactive pricing strategy it started in 2020 in order to maintain its share of the high-end smartphone market. It should be noted that the price of some key components has increased due to the decrease in supply, but apparently, instead of raising the price of the iPhone itself, Apple intends to count on the income from the iPhone’s peripheral services. This means that the base price of Apple’s new iPhones is likely to be almost the same as the base price of the iPhone 12 series.

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