The start of cooperation between Leica and Xiaomi after breaking ties with Huawei


The start of cooperation between Leica and Xiaomi after breaking ties with Huawei

The start of cooperation between Leica and Xiaomi after breaking ties with Huawei

News News EMGblog.com: It has been more than a hundred years since the German company Leica It has been engaged in the production of advanced light cameras and powerful optical lenses and has satisfied photography enthusiasts. It was 2016 when the Chinese company Huawei announced the beginning of its cooperation with Leica in the development of its smartphone cameras. . But the US sanctions against Huawei eventually created the ground for the termination of the cooperation between Fibonacci and Huawei. Xiaomi company on Monday, May 23, 2022 (2 June 1401) with News Release announced on its website that it has started a strategic partnership with Leica. Needless to say, according to the inquiry made by Huawei officials, the cooperation of this company with Leica has ended on March 31 (April 11).

Lee John ( Lei Jun), CEO and Chairman of the Board of Xiaomi, while pointing out Xiaomi’s emphasis on creating the best user experience For customers, it stated that the company has always been looking to enhance the photography aspects of its smartphones. According to him, Xiaomi and Leica have common concerns and ideas and understand their interests and industries well. Lee John expressed his hope that this cooperation can significantly improve Xiaomi’s strategy in the field of photography and videography.

Matthias Harsch, CEO of Leica, also considered the strategic and long-term cooperation with Xiaomi a matter of pride and pointing out that both companies are among advanced global brands, the common goal of Xiaomi and Leica Marking announced a new era in mobile photography. Harsh hopes that the first common flagship of these two companies will be able to show their progress. Aspects of this development (in the words of the CEO of Leica) include exceptional image quality, classic Leica aesthetics and boundless creativity.

Apart from the cooperation between Xiaomi and Leica, surely the news of the disconnection between Leica and Huawei will disappoint many Huawei fans. As you probably know, the Huawei P50 Pocket comes without the Leica brand. It became a market. This phone was released a long time before the two companies stopped working together – that is, in December of last year. Therefore, P50 and P50 Pro are practically the last Huawei devices whose cameras are built with Leica approval, which means that in the Huawei Mate 50 – which It will be introduced in the near future – there will be no news of Leica.

Huawei P50

Smartphone Huawei P9 was the first Huawei smartphone that was produced in 2016 in collaboration with Leica, and after that we saw the launch of the Mate 9 family with the Leica brand. Simultaneously with this cooperation, we witnessed the unprecedented growth of Huawei – both in the smartphone market and in terms of adoption in the field of cameras. Although the sweeping US sanctions – which began in 2019 – did not affect the capabilities of the cameras used in Huawei phones, they did hit the company’s smartphone sales.

If the rumors are true, the first Xiaomi smartphone that will enter the market in cooperation with Leica is called Xiaomi 12 Ultra. According to experts, cooperation between a smartphone manufacturer and a camera and imaging equipment manufacturer is usually in two ways; In the first type, the smartphone manufacturer simply engraves the brand of the camera manufacturer on the body of their phones and finally adds a few more filters to their camera application. But in the second type of cooperation, the camera manufacturer cooperates with the smartphone manufacturer in various aspects of hardware and software. Leica’s relationship with Huawei was of the second kind. Now we have to wait and see what kind of relationship Xiaomi will take with Leica.

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