The decrease in sales of tablets coincides with the decline in Apple’s share in this market
It’s safe to say that tablets won’t suffer the fate of devices like the Zune or MiniDisk Walkman, but their popularity has waned in recent months. It is worth considering. According to the new report of IDC, the global sales of tablets decreased for the second year in a row in the first quarter of 2015. In the first quarter of this year, 47.1 million tablets and 2-in-1 devices (laptops that turn into tablets) were sold worldwide, down from 50 million sold in the same period in 2014. shows a certain Also, the decrease in sales has been repeated for the second year in a row. In an interview, IDC research director John Philip Bockart said: Although the decline in tablet sales last year has continued this year, the statistics are very different in some areas. Tablets with cellular connectivity are gaining more market share and generating decent revenue for carriers and major manufacturers. In addition to increasing cellular data usage over WiFi, these tablets have become the best option for buyers as they can easily use their devices wherever they want. It is also stated in this report that two-in-one devices have also performed differently from tablets in general. According to Jitesh Ubrani, senior researcher at IDC, while these devices only have a small share of the market, their sales growth has been impressive.
Another interesting point of this report is that Apple is in the lead despite the fifth consecutive quarter with negative annual sales growth. In the first quarter of this year, the most valuable brand in the world, Apple, has managed to sell 12.6 million iPad tablets, which constitutes 26.8% of the market. However, Apple’s sales are 22.9% lower than the company’s sales of 16.4 million in the first quarter of last year. IDC states that the iPad has fallen victim to the success of the iPhone 6 and iPhone 6 Plus. Studies show that Apple’s sales will continue to decline in the future unless the product line of this device undergoes a revolutionary change. This can happen by increasing the screen size or introducing a more advanced version of iOS for this tablet. Samsung, which recently introduced the Galaxy Tab A, managed to maintain its second position by selling 9 million devices and holding 19.1% of the market. This number has decreased by 16.5% compared to the sale of 10.8 million units last year. Lenovo has managed to sell 2.5 million tablets in the first quarter of this year, and in this way, occupies 5.3% of the market. Unlike Samsung and Apple, this amount has grown by 23% compared to the company’s sales last year. The next company in this list is Asus, which managed to sell 1.8 million tablets in 2015 and take 3.8% of the market. However, Asus sales have decreased by about 30% compared to last year. The fifth company in the IDC list is LG, which sold 1.4 million tablets and took 3.1% of the market, but this number has increased by 1423% compared to the sales of this company in the same period last year, which can be due to business relations. This company is strong with telecommunication companies.