The absence of the Galaxy Note 21 has not helped the Galaxy S21 sell more
In 2021, we saw the introduction of very good smartphones from different companies, but the absence of a name among last year’s phones was clearly felt because, contrary to Samsung’s usual tradition, 2021 is a new model. It was not introduced from the Galaxy Note series of this company.
According to Android Authority, all indications are that not announcing the new Note series was actually a calculated strategy by Samsung to help boost sales of the Galaxy S21 series. In other words, the company probably thought that if the Galaxy Note 21 series wasn’t available, customers would buy more of the Galaxy S21 series phones.
According to a report published by Korean media outlet The Elec. , the strategy of not producing the new Note series will probably not pay off in the end. The report claims that the number of phones sold in the Galaxy S21 series in 2021 will equal the number of phones sold in the Galaxy S20 in 2020 is almost equal. In fact, this company has similarly sold about 20 million units of the Galaxy S20 series and 20 million units of the Galaxy S21 series in the last two years.
When the important impact of the Corona epidemic on the phone industry Considering the smartphone in 2020 compared to 2021, we can conclude that Galaxy S21 sales were lower than expected.
Samsung’s apparent abandonment of the Galaxy Note series was a calculated risk. The company should have checked whether designing and manufacturing the Galaxy Note 21 was worth it. Considering the problem of the continuous shortage of chips in the world and the epidemic of the Corona disease, the release of a new smartphone is not easy.
The Elec in a part of its report stated that Samsung is the reason for the low sales of the Galaxy S21 series in He considers the last year to be production problems. The company said that if the factories located in Vietnam were not facing the problems they were facing; It probably could have sold more smartphones. With this in mind, Samsung probably made the right decision not to produce a new model of the Galaxy Note. Even if the company were to produce the new Galaxy Note model, it was unclear how difficult it would be for customers to purchase it.
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However, Samsung is most likely hoping that by not producing a new model of the Galaxy Note series, the amount of sales of the Galaxy S21 series will increase. Unfortunately, this strategy seems to have failed. The data shows that the people who were looking to buy the Galaxy Note 21 series did not buy the Galaxy S 21.
It will be interesting to see what the results of Samsung’s strategy will be this year. All evidence indicates that the Galaxy S22 Ultra will actually be the Galaxy Note 22, this time with the name New will be released. Do you think this change of name and strategy of Samsung will help sell more Galaxy S22 series?