Thanks to the iPhone 13 series, Apple has 60% of the premium phone market in the first quarter of 2022.
Previously, CounterPoint research results showed that iPhone 13 was still the best-selling smartphone in the world in April. The research firm has now shared new data that shows Apple Holds 62% of the premium phone market in the first quarter of 2022.
According to 9to5Mac, CounterPoint’s new research results indicate that from 2017 onwards, Apple will have the largest market share in the first quarter of 2022 The flagship phones of the world have arrived. In addition, even despite the 8% decrease in the global sales volume of this company’s smartphones in the first quarter of this year, this brand still performed better compared to the average global sales. In comparison, overall smartphone sales in the world have decreased by 10% during this period.
Achieving the mentioned record makes this the eighth consecutive quarter that Apple has outperformed others in the flagship smartphone market. companies to act. CounterPoint’s research shows that Apple’s share of more than 60% of this market was due to the release of the iPhone 13 series; Phones that have been the best-selling models worldwide every month since October 2021.
Apple and Samsung has experienced the highest sales growth in the segment of flagship phones. iPhone 13 Pro Max and iPhone 13 Pro in total have gained more than two-thirds of the sales volume in the most expensive phones. Achieving this success was due to the large sales of these two models in the United States, China, and Western Europe.
The amount of sales of Apple phones more expensive than $1,000 in the first quarter of 2022 in China has grown by 176%. This segment alone accounted for more than one-fifth of China’s smartphone market value during the aforementioned period. After the decline of Huawei ‘s share in the premium smartphone market, Apple has taken full advantage. The premium phone market in China still has potential capacity.
While Samsung is ranked second in the flagship smartphone segment, the company’s share has declined due to the delay in the launch of the Galaxy S22 in comparison with the supply of S21 series in 2021, reduced. CounterPoint research indicates that Galaxy S22 Ultra with a combination of the best Galaxy S series and Note series models performed best.
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As you can see in the charts above, Apple’s share of 57% in the first quarter of 2021 increased to 62% in the first quarter of 2022 thanks to the iPhone 13 series. is the bottom In addition, Samsung’s share in this market increased from 18% in the first quarter of last year to 16% in the first quarter of this year.
The current generation of Apple smartphones, the iPhone 13 series, for the first time since the introduction iPhone X, in addition to improving the battery and camera, are equipped with screens with a smaller notch. Apple also offers the current series of iPhones in new colors, and these features can be another reason for increasing the sales of these models. It should be noted that Apple will unveil the iPhone 14 series in about three months.