Thanks to the iPhone 13, Apple has 51% of the North American phone market
Despite rising inflation in the United States, smartphone sales reached their highest level in the first quarter of 2022. According to xda-developers, global technology analyst firm, Canalys, reported that sales have grown nearly 4 percent compared to the same period in 2021. With this growth, Apple once again took the lead and surpassed its competitors.
Apple dominated the North American market and sold a lot iPhone 13 took about 51% of the market share, which shows an increase of 19% compared to last year. The company pointed to refocusing on the company’s own domestic market; Because the uncertainty of demand abroad has increased. Also, prioritization allowed it to gain more market share by delivering pre-orders. The new iPhone SE also helped the Cupertinos to capture more of the mid-range market.
After Apple, Samsung, despite its diverse product portfolio, has a small percentage and obtained a total of 27% market share. Although Canalys didn’t provide many details, Samsung is selling its Galaxy S series and flip phones, specifically the Galaxy Z Flip 3 has been successful.
Surprisingly, Lenovo has taken third place from LG. The position comes after the shutdown of the LG Smartphones business in early 2021. By focusing on its products, Lenovo was able to enter the low-end and middle-end markets. Despite its recent efforts with its Pixel devices, Google only managed to capture 3% of the total market share; But Canalys noted that this year with the launch of the Pixel 7, Pixel 6A, Pixel Watch and Pixel Buds Pro, the performance of this company can change.
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North American operators managed to keep their sales attractive by offering huge discounts or great deal rates despite the high inflation rate. Naturally, an uphill battle awaits manufacturers in the future; Because most industries are still grappling with supply chain issues.
Canalys stated that the North American market is well positioned and will avoid any large fluctuations in sales due to its uncertain economic outlook.