IDC’s report on the wearables market in the third quarter of 2019 – the buzz of hearables
The first wave of hearables – such as Bragi Dash earbuds (Bragi product) and Here One earbuds (Doppler product) – did not appear very successful, but today is the heyday of smart earbuds. has arrived According to Ramon Llamas, research director of IDC, hearables are the products that are gaining popularity in the wearables market today. This trend started with the elimination of the headphone jack in smartphones by several manufacturers and pushed consumers towards wireless headphones. The leader of this movement was Apple, which removed the headphone jack in 2016. In iPhone 7, Koch rang the bell and headed for the wireless headphones.
Following that, hearables came to the market that could enhance or expand the listening experience by having additional features. Another important point is the increase in the variety of shapes in these products – including completely wireless headphones and around the phone – which can satisfy the different tastes of users. The dramatic reduction in the price of hearables – which in some cases even reaches 20 dollars – has been another factor that has increased the supply of these products in the recent season.
Jitesh Ubrani, research director of IDC, analyzes the growth of wearables from another angle. According to him, the expansion of the use of smart assistants (on smartphones and at home) has increased the demand for wearables that can easily communicate with these assistants. Now, with various forms and the presence of smart assistants in them, the market of wearables is on the way to becoming a mass market and will no longer be limited to specific users (in areas such as health and fitness).
Next, we take a look at the top five suppliers of wearable products in the recent season.
In the past season, Apple Watch Series 3 and the release of AirPods Pro put Apple in a strong position and it is expected that the company’s dominance over the wearable market will be maintained in the short term.
selling more than 10 million wearable devices in the popular Mi Band series, the most important achievement Xiaomi in the third quarter. The supply of wearables of this Chinese company reached 12.4 million units in the last quarter with an annual growth of 66.1% from 7.4 million units in the third quarter of 2018. During the last quarter, Xiaomi was able to significantly expand its global influence by targeting countries in Europe, the Middle East and Africa. It should be noted that Xiaomi, apart from Mi Band wristbands, smart watch
Samsung Electronics company with the launch of new smart watches and hearables (with the brand Samsung and what about the JBL brand), was able to bring 8.3 million wearable devices to the market, which compared to the same period last year, 156.4 percent has grown. Selling smartphones in bundles with smartwatches or Galaxy Buds has been successful to date, and given that many carriers around the world are promoting Samsung phones, this strategy has paid off.
Despite political challenges, the launch of wearables Huawei reached 7.1 million devices in the last quarter – thanks to the strong performance in the domestic market – with a stunning growth of 202.6%, and the Chinese company is in fourth place with 8.4% of the global market. stood up The annual growth of Huawei’s wearables supply in China is 188%, and thus Huawei is among the fastest growing Chinese companies. Huawei also maintained its strong growth outside of China, but the volume of the company’s wearables supply abroad is much lower than inside, so that according to IDC statistics, about 80% of Huawei’s wearables supply is allocated to the Chinese domestic market.
During the last quarter, 3.5 million wearable devices from Fitbit entered the market, which was almost unchanged compared to the same period last year and only grew by 0.5% (as opposed to 4 Another brand that has grown significantly). The company, which was always named after Apple in this ranking, is now ranked fifth in the world. Perhaps one of the reasons for this failure is lagging behind competitors for not producing wireless earbuds. New news about the purchase of this company by Google The future of this brand is uncertain.
Now we have a look at the state of wearable products in the past season.
Earwear: The highest annual growth of this category of products (242.4 percent), with the supply of 40.7 million ear wear (including wireless headphones and earbuds) was achieved in the last quarter, which is almost It is equivalent to half of the global market of wearables (48.1 percent to be precise). The results of the third quarter of 2019, while recording a new record for the release of this category of products in one season, will be a solid support for the release of these products in the fourth quarter.
Wristbands: Thanks to the value proposition and lower price, this category of wearables continues to be more popular than smartwatches. Most importantly, the increase in the performance of these tools has made many wristbands have the same capabilities as smart watches, and therefore they are a good option to buy.
Smart watches: These devices also competed closely with wristbands in the recent season. But in the end they were a little behind. During the third quarter of 2019, many companies were relying on selling their older watches, while customers were waiting for new models that are set to hit the market in the final quarter. Of course, due to the dramatic lowering of prices by manufacturers, those customers for whom price is an important factor, took advantage of the situation and bought older smartwatches. Maybe these models do not have most of the facilities of newer models, but they benefit from many of them.