IDC’s report on the global Chromebook and tablet market in the second quarter of 2021 – iPad leading and the continued growth of both markets


IDC’s report on the global Chromebook and tablet market in the second quarter of 2021 – iPad leading and the continued growth of both markets

IDC’s report on the global Chromebook and tablet market in the second quarter of 2021 – iPad leading and the continued growth of both markets

News unit EMGblog.com: IDC Research Institute on July 30 of this year (August 8, 1400) his report on the global market of tablets and Chromebooks in the period of April to June 2021 published. According to this report, in the second quarter of this year, another successful season was established for Chromebooks and tablets, and this group of products registered significant growth. According to preliminary data from the Global Personal Computing Devices Market Research Department at IDC, Chromebook shipments reached 12.3 million units in the latest quarter, which represents a 68.6% growth compared to the same period in 2020. Although this figure is not a new record for the Chromebook market, it shows the strong presence of this group of products in the market, along with two seasons ago.

According to the IDC report in the quarter ending June 2021, supply in the segment Tablets experienced a more limited growth and recorded an increase of 4.2% compared to the previous period with the sale of 40.5 million units.

But despite these positive results, according to IDC analysts, these two product groups are facing a slowdown in growth compared to the explosive growth of the previous seasons. In the Chromebook group, despite the continued high demand for purchasing devices for educational purposes, manufacturers have had to change their preference to Windows laptops with a higher profit margin due to the lack of parts. This issue is also true for some tablet manufacturing companies, and there is concern that consumer demand in the tablet market will slow down much faster than the Chromebook market or even personal computers.

Anuroopa Nataraj, IDC’s senior research analyst, says: “There is still a lot of opportunity for tablets and Chromebooks in the education [devices] market. Online education has rapidly gained attention and has pushed forward the digital revolution in the educational space. While there is no single solution in this area for the countries of the world, many emerging markets continue to increase the use of Android tablets, while schools in some developed markets, such as the United States of America and Canada, are more inclined to work with Chromebooks. . According to Nataraj, after the reopening of schools in Europe and some Asian countries, we will see more growth in the Chromebook market.

Top five companies supplying tablets in the second quarter of 2021 (supply in millions)

According to the IDC report, Apple is the top tablet manufacturer with 12.9 million iPad units. It was in the quarter ending June this year. The interesting thing is that despite the Cupertino giant’s lead in the tablet market, the market share of this company has decreased from 32.1% to 31.9% compared to the second quarter of 2020.

Of course Apple’s report from the quarter ending June 2021 indicates new records in the company’s total revenue; As the iPads of this company achieved an income of about 7.37 billion dollars thanks to the continuation of teleworking and distance education. This amount shows an increase of nearly 12% compared to the same period of last year, and it is the best performance of iPad in the seasons ending in June. It doesn’t mention, but it appears to be an update to the base model iPad 10.2 2020 (called the 8th generation iPad) and iPad Air 2020 (or the fourth generation iPad Air) until the end of 2020 with the release of New iPad Pro with M1 chip and 12.9-inch mini LED screen has been well received by users.

The IDC report indicates that after Apple, Samsung, Lenovo and Amazon, respectively, with the supply of 8, 4.7 and 4.3 million tablets and the annual increase of its market share, took the second to fourth positions to have dedicated themselves

On the other hand, the latest published data by the Canalys institute also show that the global market of personal computers (including tablets) has passed another booming season and with a growth of 10%, reached the level 121.7 million units have been achieved. According to Canalys, among these products, Chromebooks have performed very well and experienced 75% annual growth with 11.9 million units shipped. Meanwhile, the supply of tablets has reached 39.1 million devices with a 4% increase compared to the same period last year.

In the tablet market, the second quarter of this year has been successful in various aspects and manufacturers They have continued to supply their products at higher levels than before the global pandemic. The Canalys report, like IDC, shows that Apple, with the release of 14.2 million iPads, continues its leadership position in The market has maintained. After this company, the Korean giant Samsung has been able to increase its market share more successfully than Apple and with growth 13.8 percent, about 8 million devices to market. Lenovo has achieved the highest annual growth with 77.5 percent among the five The best manufacturer should make it.

Apple iPad Pro 12.9 and iPad Pro 11

Overall in the PC market (including desktops, notebooks and tablets), Lenovo once again returned to the market leadership position and recorded a significant growth of 23% with 24.7 million units sold. Is. Apple, with an average growth of 5%, launched 20.6 million devices and placed in the second place. The third place in this industry is assigned to HP company, which has reported the lowest annual growth among experienced vendors with 18.6 million devices and a figure of 2.7%. While Dell and Samsung companies have also taken the fourth and fifth places without any change, as in the first quarter of this year.

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