IDC report on the tablet and Chromebook market in the third quarter of 2021 – goodbye to the peak era
Published. According to this report, after going through 5 consecutive growth seasons, the market for tablets and Chromebooks has finally declined. Needless to say, IDC refers to Chromebooks, notebooks whose operating system is Chrome OS.
Data from the IDC report indicates that during the third quarter of this year, a total of 6.5 million Chromebooks entered the global market, which Compared to the release of 9.2 million Chromebooks in the third quarter of 2020, it has dropped by about 30%. The supply of tablets decreased to 42.3 million units in the last quarter with an annual drop of 9.4%. According to IDC experts, one of the most important reasons for the drop in both markets is that the reduction of Corona restrictions in many countries has made consumers prefer to spend their money on other products instead of buying tablets and Chromebooks. Of course, another reason for this drop can be attributed to the time of comparison. We must not forget, the supply of products such as tablets and Chromebooks reached their peak in the third quarter of 2020, and it is natural that comparing the current supply with the supply at that time will be associated with a decline.
Company Apple With the release of 14.7 million tablets in the last quarter, it holds 34.6% of the global market of this product and is still considered the number one producer of tablets in the world. It is interesting to know that, despite the drop in the global market, the supply of Apple iPads in the last quarter was 700 thousand more than the same period last year, and this company, together with Lenovo are the only brands that have grown in this field. After Apple, companies Samsung, Amazon, Lenovo and Huawei have taken the second to fifth positions respectively.
According to IDC data, Lenovo should be the largest supplier of Chromebooks in the third quarter of 2021 called This company is in first place by producing 1.5 million Chromebooks and gaining 23.1% of this market. Acer – Lenovo’s closest follower – is a close second with 1.4 million Chromebooks shipped. Dell, HP and Samsung also occupy the next ranks.
Anuroopa Nataraj, senior analyst at IDC, regarding the state of the market Tablets and Chromebooks in the near future says: “In 2020, many schools and governments have spent a lot of money on providing devices for distance learning, and even consumers have turned to buying these devices without restraint for the purpose of learning. As a result, we expect to face saturation in the education market in the short term.” According to Nataraj, this could directly affect the market for Chromebooks and tablets. This effect will be more evident especially in developed markets (such as America and Western Europe), due to the high volume of devices purchased in previous seasons.
Of course, the situation will be different in emerging markets. According to Nataraj, Chromebook shipments will continue to grow in emerging markets such as Asia/Pacific (excluding China and Japan), Latin America, the Middle East and Africa. However, we must pay attention to the fact that sales in these regions make up less than 13% of the total Chromebook sales, and therefore, no matter how hot the Chromebook market is in these regions, it cannot have a significant impact on the global market.