IDC report on the tablet and Chromebook market in the third quarter of 2021 – goodbye to the peak era


IDC report on the tablet and Chromebook market in the third quarter of 2021 – goodbye to the peak era

IDC report on the tablet and Chromebook market in the third quarter of 2021 – goodbye to the peak era

News unit EMGblog.com: The spread of the Corona epidemic in the past year and a half He messed things up and imposed very bad conditions on the world. But some industries unbelievably benefited from the situation, including the tablet and PC market. Until 2019, the tablet and PC market was often in a downward trend, to the point where it was thought that these products were taking their last breaths. But following the closure of offices and schools, categories such as remote work and distance learning opened their place in people’s daily lives, and subsequently we saw that the demand for purchasing devices such as tablets and Chromebooks increased significantly, so that according to Canalys report, the supply of tablets in the fourth quarter of 2020 has reached its highest level so far.

Published. According to this report, after going through 5 consecutive growth seasons, the market for tablets and Chromebooks has finally declined. Needless to say, IDC refers to Chromebooks, notebooks whose operating system is Chrome OS.

Data from the IDC report indicates that during the third quarter of this year, a total of 6.5 million Chromebooks entered the global market, which Compared to the release of 9.2 million Chromebooks in the third quarter of 2020, it has dropped by about 30%. The supply of tablets decreased to 42.3 million units in the last quarter with an annual drop of 9.4%. According to IDC experts, one of the most important reasons for the drop in both markets is that the reduction of Corona restrictions in many countries has made consumers prefer to spend their money on other products instead of buying tablets and Chromebooks. Of course, another reason for this drop can be attributed to the time of comparison. We must not forget, the supply of products such as tablets and Chromebooks reached their peak in the third quarter of 2020, and it is natural that comparing the current supply with the supply at that time will be associated with a decline.

Top five companies supplying tablets in the quarter The third of 2021 (supply in millions)

Company Apple With the release of 14.7 million tablets in the last quarter, it holds 34.6% of the global market of this product and is still considered the number one producer of tablets in the world. It is interesting to know that, despite the drop in the global market, the supply of Apple iPads in the last quarter was 700 thousand more than the same period last year, and this company, together with Lenovo are the only brands that have grown in this field. After Apple, companies Samsung, Amazon, Lenovo and Huawei have taken the second to fifth positions respectively.

According to IDC data, Lenovo should be the largest supplier of Chromebooks in the third quarter of 2021 called This company is in first place by producing 1.5 million Chromebooks and gaining 23.1% of this market. Acer – Lenovo’s closest follower – is a close second with 1.4 million Chromebooks shipped. Dell, HP and Samsung also occupy the next ranks.

Top five companies supplying Chromebooks in the third quarter of 2021 (shipments in millions)

Anuroopa Nataraj, senior analyst at IDC, regarding the state of the market Tablets and Chromebooks in the near future says: “In 2020, many schools and governments have spent a lot of money on providing devices for distance learning, and even consumers have turned to buying these devices without restraint for the purpose of learning. As a result, we expect to face saturation in the education market in the short term.” According to Nataraj, this could directly affect the market for Chromebooks and tablets. This effect will be more evident especially in developed markets (such as America and Western Europe), due to the high volume of devices purchased in previous quarters.

Of course, the situation will be different in emerging markets. According to Nataraj, Chromebook shipments will continue to grow in emerging markets such as Asia/Pacific (excluding China and Japan), Latin America, the Middle East and Africa. However, we must pay attention to the fact that sales in these regions make up less than 13% of the total Chromebook sales, and therefore, no matter how hot the Chromebook market is in these regions, it cannot have a significant impact on the global market.

Last year, tablet sales grew for many reasons. According to IDC experts, these reasons include the high variety of users, the lack of parts in the PC manufacturing industry, and the relatively lower price of these products. Despite the decrease in the demand for buying tablets, it is expected that the commercial use of this product will continue in sectors such as logistics, health and medical industries, as well as banks, because Corona has changed the process of doing work in many of these sectors in such a way that without these devices It doesn’t work.

It is true that most of the decline in the tablet and Chromebook market is due to the decrease in demand for these products, but Jitesh Ubrani, research director of IDC, believes that limited supply is also another factor. which has not been unaffected in the figure of this drop. According to him, the combination of these two factors can create a good opportunity for PC manufacturers, because common parts, production capacity and the possibility of transportation can be used in favor of the production of other devices (such as Windows notebooks or perhaps gaming PCs).

In the end, it should be mentioned that tablet manufacturers have already experienced a drop in the supply of this product many times, and therefore it is expected that they will easily cope with the decrease in demand for buying tablets. But in the meantime, this news is perhaps the most unfortunate for Google, because this company, by launching the project Android 12L, aims to optimize Android for tablets, flip phones and even Chromebooks to work with Android in Big screen devices will be easier.

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