IDC report of 28.8% growth of the wrist wear market in the quarter ending June 2019

IDC report of 28.8% growth of the wrist wear market in the quarter ending June 2019

IDC report of 28.8% growth of the wrist wear market in the quarter ending June 2019

News unit IDC Research Institute on Thursday, September 12 This year (September 21, 2018), he published his report on the status of the wristbands market, including smart watches, simple watches, and bracelets in the period from April to June 2019 published. According to IDC’s Quarterly Survey of the Global Wearables Market, the supply of wristbands has reached 34.2 million units in the last quarter, which shows a 28.8% growth compared to the same period last year. The five companies Xiaomi, Apple, Huawei, Fitbit and Samsung have played a central role in this increase, and by launching new products and advertising campaigns during the last season, they have taken a total of 65.7% of this market.

According to Jitesh Ubrani, research director of IDC’s mobile devices division, health is now at the center of attention for wearable devices as companies begin to provide useful and actionable tips alongside prescriptive criteria to end consumers. has taken. Along with health, mobile payment is gradually becoming a pervasive trend; For example, two out of five wristbands are now equipped with NFC, and many of them are able to use QR codes to complete transactions.

Ramon T. Ramon T. Llamas, Research Director of the Wearables Group at IDC Institute, also points to the popularity of the wristband form factor and considers the issue of user experience to be the next step in the development of these products. From his point of view, glancing and reviewing information such as notifications, fitness statistics and even checking the time are still the most common uses of wristbands. However, other features such as interacting with the device through smart assistants, the ease of moving through the different watch menus using a rotating bezel like Samsung smart watches, or connecting to smart home devices and applications will increase the usability of wristbands. gave In addition, there is a growing market for dedicated applications for smartwatches and the value of these devices will increase in the future.

The top five manufacturers of wearable devices, supply volume, market share and annual growth rate in the second quarter of 2019

In their report, IDC experts detailed the performance of the five companies. Top have mentioned that we will review it further.


According to the IDC report, Xiaomi In the past season, 5.9 million wristbands were introduced into the market and with 17.3% of the market share and 42.2% annual growth, it has taken the first place. IDC attributes the company’s success to its latest wearable product, Mi Band 4 claims to be the company’s first health bracelet with a color display.

Xiaomi Mi Band 4

This Chinese company focuses exclusively on wristbands and tries to drive new users into its product ecosystem with a low end price. China is still the most important market for Xiaomi products; However, the expansion of business and sales of products outside the borders of this country is also one of the priorities of the company’s managers.


After Xiaomi, Apple It has taken the second place in terms of the number of wristbands supplied. Meanwhile, Apple’s dollar income from the sale of these products has surpassed all competitors, to the point where the average selling price (ASP) of the Apple Watch was reported at $448 during the last quarter. Canalys’s recent report also spoke of Apple’s undisputed dominance in the North American wearable market during the last quarter. This company managed to market 5.1 million smart watches in the last season with 7% annual growth and having 14.8% of the market share.

Apple Watch Series 5

The American giant recently Apple Watch Series 5 has introduced an always-on display and a new titanium body that can help maintain this company’s leading position in the smart watch market. According to IDC’s forecast, Apple Watch sales will grow by 10.8% by the end of 2019, and 38.9% of all smart watches sold by the end of this year will be Apple smartwatches.


After these two companies, Huawei

has the third place with its dual brand strategy. The number of Huawei wristbands sold increased by 175.7% year-on-year from 1.7 million units in the second quarter of 2018 to 4.8 million units in the latest quarter, and the company’s market share was 14.1%.

Honor Band 5

Based on this company’s strategy, two brands Huawei and Honor , are simultaneously trying to gain more market share; Where the attraction of younger audiences is entrusted to Honor and more general products are offered under the Huawei name. Most of the company’s wearable products are bundled with Huawei smartphones, and due to the recent instability in the company’s smartphone business, a challenging situation has been created for Huawei, which will inevitably affect the wearables sector as well. Of course, a slight turn in Huawei’s policies can be seen recently because this company has been able to increase its share and stabilize the position of dual brands in the last quarter by focusing more on the Chinese market and reducing efforts to prioritize the expansion of products in the global market.


Fourth place in the global list of the top companies supplying bracelets in the last quarter belongs to Fitbit, a pioneer in the supply of wearable products. Fitbit has launched 3.5 million wristbands in this period and has experienced 32% growth.

Fitbit Inspire

This company has been able to maintain its overall growth despite the decline in sales in its smart watch segment, which was mainly caused by the low acceptance of Versa Lite, relying on the popularity of the new Inspire bracelets. . On the other hand, speculations regarding the introduction of Versa 2 have also had a positive effect on Fitbit’s financial performance, and the recent success of the company in Singapore will help to continue its positive growth in the coming months.


In the fifth place of this list, Samsung is one of the main players in the market of wearable bracelets. This Korean company introduced cheap bracelets Galaxy Fit and Galaxy Fit e and the popularity of Galaxy Watch smart watches has been the most in the second quarter of 2019 to have an annual growth rate of 195.1 percent among other companies.

Samsung Galaxy Fit

Samsung Huawei, like Huawei, has adopted the strategy of releasing its bracelets as a bundle along with smartphones, which helps the company to boost the wearables business by relying on the strength of its smartphones. In addition, the Korean company, which had 9.4% of the market share in the last quarter, is one of the few brands whose target market is users interested in wearables equipped with cellular communication.

Forecasting the supply volume and market share of wristbands by type in 2019 and 2023

IDC has predicted at the end of the report that the supply of wristbands will grow by 21.7% annually until By the end of 2019, it will reach 152.7 million units and reach 194.1 million units by 2023 with a compound annual growth rate of 6.2%. Of course, this growth will be mainly dependent on watches because the market share of bracelets is likely to decrease from 41.2% this year to 32.5% in 2023 with a constant compound annual growth rate of 0.1%.

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