IDC and Counterpoint report on the market of wearable products and smart watches in the first quarter of 2021

IDC and Counterpoint report on the market of wearable products and smart watches in the first quarter of 2021

IDC and Counterpoint report on the market of wearable products and smart watches in the first quarter of 2021

News unit According to the latest reports published by IDC and Counterpoint In the first quarter of 2021, the demand for wearable devices remained strong, although it decreased slightly compared to the record set last season. IDC Report indicates that companies have introduced a total of 104.6 million wearables to the market during the last quarter, which indicates a growth of 34.4% compared to the 77.8 million wearables released in the first quarter of 2020. This is the first time that the shipment of wearable devices exceeds 100 million units in a single season. Also, with Apple and Samsung recorded a double-digit market share last quarter, with most of the market growth coming from the performance of smaller companies.

Meanwhile Apple, as in most recent periods, in the three-month period from January to March this year, in terms of the supply of wearable products and smartwatches It has overcome its competitors. Although the Cupertino giant achieved a significant growth of about 50% in the global smartwatch market compared to the first quarter of last year and achieved a market share of 33.5%, the annual growth of this company in the supply of wearables during the first quarter of 2021 is 19.8%. is limited. Of course, this amount still caused a total increase of 5 million units compared to 25.1 million units supplied in the same period of last year and kept Apple’s market share at the level of 28.8% despite a slight drop.

Top 5 manufacturers of wearable devices by volume and market share in the first quarter of 2021

After Apple, Samsung has overtaken other competitors as the second best manufacturer in terms of percentage increase. This Korean company has achieved 11.8 million in the first quarter of this year from 8.7 million in the first quarter of 2020 with a growth of 35.7% compared to last year and an increase in supply of nearly 3 million units. It is interesting to note that this increase in supply has only resulted in a 0.1% growth in Samsung’s market share, which is mainly due to the role of smaller competitors such as BoAt and their efforts to be more effective in the market; A company based in India that many may not even have heard of, but its domestic supply in this country has grown explosively from 700,000 wearable units to 3 million units in the first quarter of this year. A four-fold increase that made BoAt among the top 5 manufacturers of wearable products.

Other manufacturers of wearable devices include Fitbit, Garmin, Huami, Amazon, Bose and Razer also had a great quarter thanks to the growing popularity of affordable fitness bands and completely wireless (TWS) headphones.

Meanwhile, Xiaomi is the only company among the top 5 manufacturers of wearable devices. has experienced a drop in supply and has fallen from second to third place. While Huawei thanks to its attractive product portfolio, including high-end smartwatches and affordable wristbands, Along with various cheap activity trackers and earplugs, it has taken the fourth place.

The top five global manufacturers of wearable devices in the first quarter of 2021

The IDC report indicates that in the field of advanced wearable products, Airpods and earbuds (branded Beats) Apple, have recorded the weakest performance, which, of course, considering the maturity of the market of these two The product (and the saturation of buyers), along with the overwhelming success of the Apple Watch, seems to make some sense.

On the other hand, Samsung’s significant progress is mainly due to the expanding portfolio. It’s related to the Galaxy Buds, as well as the company’s affordable fully wireless headphones sold under the JBL brand. This shows the wide range of choices for TWS headphones in different price ranges (with or without active noise cancellation) and how companies like Apple need to constantly update their AirPods to compete with such products.

To Counterpoint Report Smartwatches, which account for a large portion of the wearable product portfolio, experienced 35% year-over-year growth in supply in the first quarter of 2021, while demand for Apple Watch Series 6, as well As mentioned, this company is still the leader of the market by registering a record increase of 50% compared to the same period last year. After Apple, with a 27% annual increase in the successful supply and sale of devices such as Galaxy Watch 3 and Galaxy Watch Active, Samsung has become the second best supplier of smartwatches. But Huawei, as one of the top smart watch manufacturers in the first quarter of 2020, is still losing its market share.

Global market share of smart watches in the first quarter of 2021 compared to the first quarter of 2020

Counterpoint experts divide smart watches into three categories of smartwatches with dedicated operating systems bottom or RTOS (such as Xiaomi and Opo), smart watches for children (such as BBK, Huawei and Vodafone Neo) and advanced smartwatches (such as Apple, Samsung and Garmin products).

Sujeong Lim, Senior Analyst Ka Regarding the smart watch market, Neterpoint says: “Apple has expanded its [product] portfolio from Watch SE to Series 6 managed to establish its leadership in the market at the right time. This can be the motivation for Samsung to provide a mid-range model in order to increase growth. He further added that Huawei is facing difficulty due to the decrease in sales of smart watches and how to optimize the communication between the company’s smartwatch and smartphones based on the Harmony OS operating system. Therefore, it seems that the next wearable of Huawei, which will be released based on this operating system and was discussed at the Huawei Analyst Summit last month, will be an interesting product. This device will actually be the starting point of a new ecosystem for developers to provide new user experiences for fitness bands, the success of which, of course, relies on the release of efficient phones based on Harmony OS. Honor, which has been separated from Huawei for some time, should be able to open new doors for players such as Google and Qualcomm.

According to Counterpoint analysts, Apple is ranked not only in terms of the amount of supply, but also in terms of the operating system of smart watches. It is placed first and WatchOS of this company has more than a third of the market with an increasing rate of iPhone users. A success that Google’s Wear OS has not yet achieved in smart watches. Google’s failure is mostly related to the fact that top manufacturers often develop their own proprietary operating systems (such as Fitbit OS, Tizen, and Garmin OS). In addition, Wear OS is lacking in terms of some features, such as battery optimization and chipset support, and as a result, it has settled for a 4% share of the global smartwatch market.

Smartwatch market share by operating system

However, cooperation Google and Samsung that recently announced at the Google I/O conference announced, it is likely to change this trend soon. In fact, Google is looking to integrate the Tizen operating system with Wear OS in order to bring the 3.5 billion Android users to this new platform by giving a new force to the market.

Lim hopes that Google’s new platform will be used in the new generation of the Galaxy Watch series later this fall. From his point of view, the focus of this operating system will not only be on improving battery performance, but will also provide users with newer applications and services, and will improve artificial intelligence and the process of integrating Android watches and phones. In this way, Samsung can make better use of the vast user base of Android phones. By completing the acquisition process of Fitbit, Google should update the Wear platform with fitness capabilities and integrate services related to it. Neil Shah, vice president of research at Counterpoint, also explained more about the cooperation between Google and Samsung consider it a great move by Google to realize the company’s ambitions in the field of wearables. According to him, the new operating system can create a powerful set of Wear-based devices by integrating the best existing operating systems, Tizen OS, Fitbit OS and Wear OS. This combination will naturally give more power to the Google Wear platform and encourage more developers to create new experiences in bracelets.

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