Huawei and TomTom team up to provide an alternative to Google Maps
Huawei’s placement on the black list of the US Department of Commerce or Entity List as part of The trade war with China has brought a kind of forced success for Huawei, and it has led the company to develop its own operating system and tools for its smartphones. Of course, due to the ban on the use of Google services in China, the US embargo has not had much effect on Huawei’s performance within the borders of this country, but it seems that at the global level and with the presence of customers who use these services, Huawei will face a difficult path ahead. had
The TomTom company, one of the prominent names in the field of navigation, which apparently used to sell hardware devices, has focused on the design and supply of software in recent years. As last year, it sold its telematics division (including tools for sending, receiving, storing and analyzing data for car navigation) to the Japanese company Bridgestone to focus more on the digital map business.
The deal with TomTom is a significant win for Huawei and makes the company even more immune to the effects of US trade sanctions. Sanctions imposed by the US government against Huawei has been implemented and prevents American companies from cooperating and doing business with the Chinese company without obtaining special permits. The mentioned agreement is not the only case of Huawei’s continuous effort to deal with US sanctions. Some time after being blacklisted by the US, Huawei unveiled its own platform to replace Android. This open source operating system which
Huawei has also designed a version similar to the Google Play store, which is called App Gallery, and allows downloading applications on Huawei phones. At the first Huawei developer conference in England and Ireland, the Chinese company announced its investment of 20 million pounds (about 25.9 million dollars) with the aim of encouraging developers from the two countries to produce applications for this store.
While new Huawei phones can still be used based on Android 10, the lack of access to Google apps and services (including Google Play) has made it difficult for the company’s smartphones to be available in regions such as Europe and Australia. has constructed. Among the Google services that Huawei has been denied access to, the map service is probably the easiest to replace. Several companies around the world are engaged in the production of navigation and mapping tools and can offer favorable alternatives to the Chinese company outside the control of the US government. Of course, it should not be forgotten that the advantages of Google Maps, including the huge amount of data, accurate and deep integration with Android, and the possibility of cooperation with different businesses cannot be ignored.
It is natural to expect that Huawei will look for other services such as search engine, Gmail and a dedicated browser in addition to the operating system and map services. At the same time, key features such as Play Protect and dedicated dashboards and consoles for developers also have a special place in the process of replacing Google. Huawei previously promised to launch special services of the Huawei Mobile Services ecosystem to meet such needs by the end of 2019. Now, due to the failure of this schedule, the provision of this service package may be accompanied by the unveiling of the company’s new product, the P40 smartphone, in March of this year.
It is not clear whether Huawei will remain on the list of prohibited companies of the US government in the future or whether the unpredictable decisions of the US president will remove it from this list. What is clear is that the issue of Huawei as part of the first round of the trade agreement between the US and China, which was signed in recent days, has not been considered by the parties. The US Treasury Secretary considers the issue of the Chinese company to be more related to national security and not a business issue; This means that a separate negotiation is necessary to determine the fate of Huawei in America. The senior executives of the American government have recently warned the British ministers about the use of Huawei’s fifth generation technology; with the argument that such an application will endanger the security of information in countries across the Atlantic Ocean. However, analysts believe that the British Prime Minister is likely to ignore this advice and approve Huawei’s 5G technology.