How did Honor become a valuable brand?
Honor’s global expansion was so rapid that by the first half of 2015 This brand was sold in 74 countries. This year, Honor released its second flagship, the Honor 7 (HONOR 7), which once again brought great sales for the Chinese.
The need to focus on the large market of European countries made Honor unveil its online store for the sale of its products. Honor’s goal for this work was to double the profit from the sale of products. But the managers of Honor still had bigger dreams and together with the CES 2016 event and with the product HONOR 5X entered the American market. The statistics published this year stated that the brand sold nearly 60 million smartphones with a profit of around 8.4 billion dollars.
Serious activity in social networks made Honor a youth-friendly brand. Now recognized as a tech-chic and youth-friendly brand, it saw the time for new ambitions. On the third anniversary of this brand, Honor Magic ( HONOR introduced Magic) with the aim of improving the user experience of smartphones with its own artificial intelligence.