HMD’s withdrawal from the big competition – farewell to flagship Nokia?

HMD’s withdrawal from the big competition – farewell to flagship Nokia?

HMD’s withdrawal from the big competition – farewell to flagship Nokia?

News unit Since 2017, HMD company It has launched several under the brand Nokia, most of which are in the middle and lower range, and only In some cases like Nokia 8 Sirocco and Nokia 9 PureView has tried its luck as a flagship. In search to find the reason for this lackluster presence apart from Nokia’s missed opportunities During the past years, it should be noted the lower profit of this category compared to cheaper phones; Where there is little chance to choose HMD’s always more expensive phones compared to the big competitors in this class. HMD Group now in an interview with Android Authority about its decision not to offer Nokia flagship phones it has given up.

Adam Ferguson, head of global marketing of HMD products In a conversation with the Android Authority website, he openly spoke about the company’s reluctance to make flagship phones: “Making an 800-dollar phone doesn’t make sense for us right now.” According to Ferguson, HMD “doesn’t want to get into a big spec war [of flagship phones] with other players” and prefers to “hold out for something completely different.” /1-nokia.aspx” target=”_blank” title=”Nokia”>Nokia from the category of flagships, of course, you heard from years ago, where from the last experience of Nokia with a Qualcomm 8 series processor in Nokia 9 PureView It’s been more than 3 years now, and in the meantime, leaving some lesser known stars Like Nokia 8.3 5G, even in the middle range with a phone that can We don’t get any attention and among the handful of 5G phones of this company, there is no sign of Dimensity processors from Mediatek and Qualcomm’s 6 and 7 series. In other words, although this news has never been officially announced until today, Nokia has practically said goodbye to the category of flagships after February 2019, when Nokia 9 PureView was introduced, and since two years ago, when the Nokia 8.3 5G was unveiled. It has not launched an advanced mid-range phone.

The pricing trend of this company’s products in comparison with other competitors also encourages the continuation of these conditions and reduces the chances of choosing more advanced Nokias in most cases. . For example, the mid-range 5G phone Nokia G50, while with a price of 299 euros for 4GB memory /64GB was introduced in European markets, which is a much more advanced model like Motorola Moto G51 5G with the same memory has a base price of 229 euros. In this situation, it is clear that Nokia practically not only from the class of big flagships, but also from the category Valuable middle ranks have also said goodbye, but the announcement of this farewell has lasted for 3 and 2 years, respectively! The ghostly presence of Nokia in Europe’s biggest mobile event, the Mobile World Congress in 2022, can also be interpreted in the same way.

HMD in the first year of revival Nokia used almost all the potential in the mobile market to attract as many users as possible, including the introduction of a variety of simple phones without an operating system (feature phones), The unveiling of several smartphones in different user categories, providing a software experience close to raw Android and being in the Android One program. Although this extensive program faced limitations in the following years with the abandonment of more advanced phones and delays in the provision of operating system updates, it resulted in user dissatisfaction, but it seems to have been successful in terms of generating income and profit as far as the supply of smart phones and simple According to some sources, Nokia reached 3.2 and 11.2 million devices respectively in the fourth quarter of 2021.

HMD, in a conversation with Android Authority, focused its policy on making “good feature phones and good low- and mid-range smartphones ” It points to; The company “wants to make hardware that lasts for years with days of battery life at an affordable price point.” HMD is also working to make Nokia the leading prepaid smartphone brand in the US market by the end of 2022, according to some sources. In this regard, Adam Ferguson talks about Nokia’s intention to “gain momentum and expand it in a way that supports [the brand’s] core business”. Thus, in a word, Nokia no longer intends to compete in the high end of the market and put a large amount of advanced features in a smartphone that will not be of much benefit to this company, and instead continues its business in the low and middle end of the market. The continuation of this trend for many years or Nokia’s modernity in this field is a question that only time will answer.

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