Getting to know OnePlus and its products – part two: smartphones


Getting to know OnePlus and its products – part two: smartphones

Getting to know OnePlus and its products – part two: smartphones

News unit EMGblog.com : Oneplus with the aim of focusing on the quality of products and comprehensive improvement of the user experience, in the early years only released one phone Houshmand was satisfied every year. With the release of OnePlus 3T in the year In 2016, this trend changed and the number of OnePlus smartphone models released every year increased to 2. Although the model that was launched in the second half of the year and identified by adding the letter T at the end of the previous model’s name, it was actually an improved version of the previous phone that entered the market in the first half of the year. In 2019, this company increased its annual number of phones again by releasing 4 different smartphones.

Due to the limited number of OnePlus products released so far, most of its smartphones have played a bold and important role in the development and formation of this company. Therefore, in order to get to know this company, it is necessary to take a look at the history of its products.

OnePlus One: a dream start

The first OnePlus smartphone was introduced on April 22, 2014 with the name OnePlus One. This device, with specifications at the level of high-end and flagship phones of that year, and at the same time a much lower price than them, easily earned the nickname “Flagship Killer” in the media. With a decent 5.5-inch screen, Snapdragon 801 processor, 3GB of RAM, 16GB and 64GB of internal storage, and a decent camera, this smartphone was not only nothing short of a flagship, but in some ways superior to some of its competitors. The beautiful design of the front of the phone, the special and attractive Sandstone cover on the back of the device, as well as the use of the well-known CyanogenMod ROM as the official operating system, were factors that add to the appeal of this product. All these features, along with the amazing price of $299 for the 16 GB version and $349 for the 64 GB version, made the OnePlus One smartphone an ideal choice for many users and especially mobile device enthusiasts in 2014.

Although OnePlus One was initially supposed to be released only in India, the great enthusiasm of users for this smartphone, the inability of the fledgling company OnePlus in a favorable response to the high volume of initial orders and probably the desire of this company to increase the thirst of users and make news in the media caused OnePlus to sell this The device uses an invitation system. In this strategy, only people who received an official invitation were able to buy OnePlus One. OnePlus company has given a number of invitations to certain groups of users and each user who received the invitation could send an invitation to another person. It is interesting to know that according to OnePlus officials, their prediction of the sales of their first smartphone was around 50 thousand copies. But the success of this product far exceeded their expectations and by the end of 2014, more than 1 million OnePlus One devices were sold. This level of success in selling the first product from a start-up company that was launched in only two countries, India and China, is very rare and admirable. Thus, OnePlus experienced a dream start with the release of this smartphone in 2014, which became the basis for the success and rapid development of this company in the following years.

OnePlus 2: repeating the good things and remembering the bad things

Following the strange and unexpected success of OnePlus One, the expectations and attention towards the next product of this company were very high. OnePlus, like last time, performed well in the field of arousing the enthusiasm of users for its new product. This caused the second smartphone of OnePlus to attract the attention of the media and professional users even more than their first product. The attention, which is like a double-edged sword, on the one hand caused wide media coverage and increased user awareness of this new brand, and on the other hand caused the weaknesses and problems related to this product to be quickly and on a wide media level.

After about a year of waiting, OnePlus 2 was finally unveiled at the end of July 2015. This smartphone, which was referred to as the killer of flagships in advertisements and media, was introduced as expected with specifications at the level of flagships of that time and a price far lower than them. This device has a 5.5-inch fullHD screen and chip Qualcom’s Snapdragon 810 is equipped with 3 or 4 GB of RAM, 16 or 64 GB of internal memory and a fingerprint sensor. Although the price of $329 for the base model of this smartphone was $30 more than the company’s previous product, it was still far from the $500 to $650 prices of high-end phones at the time. Interestingly, although the second OnePlus product naturally improved on the first product in most ways, it was lacking in one respect. OnePlus announced that they believe that mobile payment has not yet met the conditions of widespread use and since OnePlus One users have rarely used the NFC chip of their device, they have decided not to put this chip on their new product. and thereby reduce its final price. Although the removal of NFC was not too uncomfortable for users, the repetitive design of the OnePlus 2, which was very similar to the previous product of the company, was disappointing for some experts and enthusiasts. The only significant difference in the design of the front of the device is the placement of a fingerprint sensor in the lower part of the screen, and the back of the device with the same beautiful sandstone cover, only differed somewhat from the previous generation in the placement of the camera.

One of the prominent features of the Oneplus 2 body and hardware is the use of a slider button on the side of the device to set the phone to silent or silent, vibration or normal mode. This button – which can be inspired by Apple products Dunst – It has been built into all subsequent OnePlus smartphones and has become one of the physical features that distinguish OnePlus devices from other Android phones. A feature that users and experts are very satisfied with, and today it is known as an obvious and inseparable part of OnePlus phones.

One of the risky and controversial decisions of OnePlus in the design and construction of the OnePlus 2 was to use a USB Type-C port instead of the usual microUSB ports. While many prominent manufacturers of Android phones, including Samsung , LG and Sony at that time continued to use microUSB in their products keeping the side of caution, OnePlus preferred To join companies such as Google, Microsoft and Xiaomi and join the group of leading companies in using this new standard despite the possibility of users being upset by this change. In this regard, Mr. Carl Pei during an interview with Fortune magazine said: “We are trying to push the boundaries a bit in the boring and commodity-oriented smartphone market. For example, OnePlus 2 is the first flagship smartphone to come with a USB Type-C port. Yes. This port was used in Apple’s new MacBook and Google’s Chromebook Pixel. People were asking us, “Why are we now using it on a smartphone instead of waiting 2 years for this port to become a (common) standard?” “From our point of view, someone had to initiate this change.”

OnePlus for the second smartphone He also used the same invitation sales strategy. Of course, before the launch of this smartphone, OnePlus assured its customers that this time it will be much easier to get the invitation and the purchased phones will be sent much faster than last time. The company announced in August 2015 that it had received more than 2 million reservation requests from users to purchase the OnePlus 2 through an invitation system. But the promise of OnePlus regarding the quick delivery of orders has not been fulfilled and Carl Pei has admitted in an official apology that they have acted poorly in the release of this new product and have only started sending the ordered phones in large numbers about a month after the initial deadline. . In addition, while the OnePlus 2 was supposed to be supported for 24 months in terms of software and receive the Android 7 update, OnePlus could not fulfill its promise and finally the operating system of this device did not go beyond Android version 6.0.1.

Oneplus X: the first OnePlus product that wasn’t supposed to be a killer

In the fall of 2015, there were rumors that OnePlus plans to release another smartphone after the OnePlus 2. In a clever response to these rumors, Carl Pei announced that in 2015, only one flagship phone from OnePlus will enter the market. A few months later, OnePlus X, the first mid-range and non-flagship smartphone, was introduced and released to the market. This device, which in terms of internal parts was very similar to the previous year’s flagship of this company, the OnePlus One, was sold at a price of $249. Unlike the previous two OnePlus smartphones, which were equipped with 5.5-inch IPS LCD screens, the OnePlus X uses a 5-inch AMOLED screen.

The price difference of 70 dollars between this phone and the OnePlus flagship of the same year was not a justifying factor for many users to buy OnePlus X. Especially since at that time the OnePlus One was still selling for $299 in some countries. It is interesting to know that OnePlus also produced 10,000 units of the OnePlus X ceramic version. This version was released with the same technical specifications, but with a ceramic body and a price of 399 dollars. Considering the fact that this device is mid-range and the presence of OnePlus 2 with better specifications and a lower price, it did not seem very logical and smart. Although OnePlus never disclosed the amount of sales of this product, the non-continuation of the X series in the following years can be attributed to the not so high success of this product in the market. Of course, with the change in market conditions and the increase in the price of flagship phones, this company released its second mid-range smartphone in 2020.

OnePlus 3/3T: shine again

Undoubtedly, the great success of OnePlus with OnePlus One was not repeated in the next two products of this company. Although the OnePlus 2 performed well in terms of sales, it did not achieve much success in gaining popularity and acceptance among users and critics. OnePlus X can also be called more or less a failed experience. But the experience that OnePlus gained from its mistakes in the design, manufacture, supply and support of these two products became the basis for their brilliance again with OnePlus 3. According to the problems and demands of the users, this company corrected many of these mistakes in this product. The NFC chip, which was removed from the OnePlus 2, is back in this phone. Some incompatibility problems regarding the USB-C port of this company’s devices have been resolved, and the performance of the fingerprint sensor, which was one of the main reasons for the dissatisfaction of OnePlus 2 users, has improved well in the third OnePlus flagship.

OnePlus 3 It was introduced in June 2016 and has a 5.5-inch AMOLED screen and Qualcomm’s latest high-end processor called Snapdragon 820, mobile It uses UFS 2.0 with 6 GB of RAM and 64 GB of internal memory. The price of this product has also increased again compared to the previous OnePlus flagship and reached $399. Although with the increase in the price of other flagships, the price difference of OnePlus was still to the extent that it can be called a Flagship Killer. The design of the OnePlus 3 is clearly different from the phones Popular and beautiful smartphone HTC One M7 and HTC One M8 inspired and greatly different from the previous 3 OnePlus smartphones. One-piece metal body with curved corners and visible lines of antenna strips at the top and bottom of the back of OnePlus 3, all reminiscent of flagships HTC was in 2013 and 2014. The front of the device, like many smartphones of those years, consisted of a screen surrounded by two black (or white) bands at the top and bottom, along with a fingerprint sensor that was placed in the middle part under the screen. In general, although there is no special innovation in the design of this smartphone, it was desirable and satisfactory for users in terms of beauty, strength and ergonomics.

OnePlus 3 was the first product to come with OnePlus’ exclusive fast charging system called Dash Charge. The 20-watt charger of this smartphone was able to charge the device’s battery from 0 to about 60 percent in just 30 minutes. While many of the flagships of that time needed more than 1 hour for this. Dash Charge technology, which is actually a personalized version of VOOC charging system of Oppo was considered to represent the footprint of Oppo in the process of developing and manufacturing OnePlus products and the very close relationship between these two companies.

Less than 6 months after the launch of the OnePlus 3, this phone was replaced by an upgraded version of itself called OnePlus 3T This was the first year that two flagship phones from OnePlus entered the market. This new product has a similar appearance to the OnePlus 3 and only in some respects it has been slightly improved. OnePlus 3T was equipped with Snapdragon 821 processor and its battery capacity was slightly increased. This device also has a better selfie camera and its more expensive version is offered with 128 GB internal memory. These improvements make the OnePlus 3T one of the best smartphones of 2016 at a much lower price than other competitors. As an example of Samsung’s flagship that year Samsung Galaxy S7, it came with a base price of 669. While the OnePlus 3T with similar specifications and features was priced at only $439.

OnePlus 5/5T: Crossing Death

When everyone was waiting for the OnePlus 4 in 2017, OnePlus jumped over the number 4 and chose the name OnePlus 5 surprised everyone for its next flagship. Although the company never officially announced the reason for this, it can be speculated that the reason is tetraphobia. The main cause of tetraphobia, or the fear of the number 4, is a superstitious belief that is very popular in East Asia. In Mandarin Chinese, the pronunciation of the word “four” is very close to the pronunciation of the word “death”.

In any case OnePlus 5 entered the market in June 2017 and experienced brilliant sales with the wide acceptance of users as well as the positive comments of critics. In the simple and so-called minimalistic design of this smartphone, great attention was paid to the details so that the user can experience quality and comfort together by holding it. One of the most important differences between the OnePlus 5 and the previous products of the company was the presence of two camera lenses on the back of the device. According to many critics, the common weakness of all OnePlus phones compared to rival flagships is the quality of their camera systems. For this reason, in the design and production of OnePlus 5, this company focused and spent a lot of effort on developing and upgrading the camera system of this smartphone. For this purpose, OnePlus even used the advice and cooperation of the French company DxO – owner of the famous website DxOMark. With the launch of OnePlus 5, this company has outstripped many competitors such as Samsung and Google excelled in using multiple cameras on smartphones. At that time, the most important smartphone on the market that used a multi-camera lens system for the main camera was Apple’s 2016 flagship called iPhone 7 Plus The smartphone, which had a base price of $769, was about $300 more expensive than the OnePlus 5.

According to the procedure of the previous year, OnePlus introduced another T series product in the second half of 2017. Unlike other T series models, important differences OnePlus 5T 5T was summed up with the flagship before it in its appearance and body. In this phone, by moving the fingerprint sensor to the back of the device and significantly reducing the chin and forehead of the phone (upper and lower edges of the screen), the screen size increased from 5.5 to 6.01 inches without any serious change in the body dimensions of the device, and for the first time from the wide aspect ratio of 18 9: It was used in a OnePlus phone. But the other hardware features of the device, from processor to RAM, internal memory, camera and even its price have not changed and were similar to OnePlus 5. Also, for the first time, OnePlus added Face Unlock to its products with the release of this smartphone. The price is $499 for the base model OnePlus 5T With 6GB of RAM and 64GB of internal storage, it was very attractive and affordable compared to the $650-$750 prices of other 2017 flagships. In Android Authority website survey of users.

OnePlus 6/6T

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