Getting to know Apple’s “self-service repair” plan – providing original tools and parts to the customer for repair

Getting to know Apple’s “self-service repair” plan – providing original tools and parts to the customer for repair

Getting to know Apple’s “self-service repair” plan – providing original tools and parts to the customer for repair

News unit : Apple is on the verge of a major revolution in the field of services by releasing an unexpected news. According to the announcement on Wednesday, November 17, 2021 (26 Aban 1400) on the Apple website Published, this American company plans to launch a service called Self Service Repair, to enable technical and expert customers to repair their devices. repair In this plan, Apple provides the customer with everything needed to repair the company’s devices, including manuals, original parts, and tools. Self Service Repair has started in America from the beginning of 2022 and will be expanded to other countries by the end of the same year.

The “Self Service Repair” plan was initially implemented for iPhone 12 and 13 series, and a little later, Mac computers ( equipped with M1 chipsets) will also include In the initial phase of this plan, the focus is on the parts that have the highest replacement and repair rates (such as the display, battery and camera). Gradually, the supply of other parts will be added to this plan. It should be noted that the possibility of accessing original tools and parts from the manufacturer is a rare phenomenon in the smartphone industry and considering that Apple is usually more conservative than other technology companies and for years

Jeff Williams, Apple’s chief operating officer, says about the “self-service repair” plan: “Providing more access to original parts gives our customers more control when they need a repair.” Gives.” Williams went on to mention that Apple has almost tripled the number of its repair centers in the last three years, and noted that the company is currently looking to create conditions so that people who have sufficient knowledge in the field of repairs can carry out the repair process. Complete the repair of your devices without going to dealers and repair shops.

In describing the mechanism of this plan, we must say that customers must first, after reading the repair manual, purchase the parts they need from the online store that Order assigned. After the repair process is completed by the customer, if the customer returns the used part to the company for recycling, he will receive a credit for his purchase. It should be noted that soon the sale of more than 200 tools and parts will begin in the new Apple store. Apparently, Apple’s preference is for technical customers to buy the necessary parts directly from Apple itself (and not from various stores) in order to repair their devices.

According to Apple, the “self-service repair” plan is suitable for those customers who have sufficient technical knowledge, expertise and experience in the field of repairs. As such, Apple continues to insist that the safest way to repair is to go to dealers and virtual technicians who have access to original parts. Of course, the important point that Apple did not mention in this article is the selling price of these parts and tools. Undoubtedly, when a customer accepts the risk of repairing the device by himself, this risk should be financially beneficial for him. Otherwise, if these parts are sold at a high price, this design will certainly not be well received.

Repairing Apple devices outside the company’s dealer network is a very difficult task and Apple is always criticized in this regard. Experts have been placed because narrowing the circle of services in the field of repair creates a kind of monopoly for Apple. Apparently, this exclusivity is so serious that, for example, if you replace the iPhone 13 screen at a different repair shop, the facial recognition feature – known as Face ID – may be disabled on your iPhone. But it seems that Apple has revised its policies and by launching the “self-service repair” plan, it intends to take a big step towards the realization of the “Right to Repair” international law. At the end, it is important to mention that the comprehensive pressures in this field, including the new policy of the US Federal Trade Commission (FTC) to strengthen law enforcement against device repair restrictions, probably did not have an effect on changing Apple’s opinion in this regard.

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