Galaxy S22 sales drop due to GOS problem; Operators come to Samsung’s aid
The Game Optimizer Service (GOS) issue seems to have severely tarnished public perception of the Galaxy S22 series in South Korea. The Korea Times reported that Samsung’s carrier partners have been forced to significantly increase donations to avoid declining sales.
Telecom companies KT and LG Uplus are now donating 450,000 won ($370/ €335) for the Galaxy S21 and 500,000 won ($410/€375) for the Galaxy S22 Plus with selected plans (over 90,000 won for KT and 85,000 won for LG). Additionally, the Galaxy S22 Ultra has received 500,000 won in donations since March.
For comparison, the initial level of donations was 150,000 won, which is about a third of the current amount. Thus, the change in financial aid was made with the agreement of Samsung and telecommunication companies.
While some blame the drop in demand on GOS (due to interruptions in select games and apps), an anonymous carrier representative doesn’t think so:
opinion There is that the GOS problem has a negative impact on S22 sales; But there is no visible decrease in sales volume. Demand for phones is not only from gamers, but also from non-gamers. There are discussions about GOS; But two brands of Samsung’s Galaxy S series and Apple’s iPhone have high-end smartphones; Therefore, we do not see a visible decrease in sales of Galaxy devices.
- Samsung CEO apologizes for Galaxy S22 problem at annual shareholder meeting
An analyst at Eugene Investment & Securities forecast an operating profit of 4 trillion won for Samsung’s phone business in the first quarter of 2022, an increase of about 1.3 trillion won compared to the fourth quarter of 2021. However, the analyst does not accept the above explanation of the representative of the telecommunications company and believes that the GOS problem has caused a great damage to the reputation of the Galaxy and Samsung brands.