Counterpoint’s report on the smartwatch market in the third quarter of 2021 – the rise of WearOS thanks to Samsung

Counterpoint’s report on the smartwatch market in the third quarter of 2021 – the rise of WearOS thanks to Samsung

Counterpoint’s report on the smartwatch market in the third quarter of 2021 – the rise of WearOS thanks to Samsung

News unit Counterpoint Research Group has released its latest report on the market. Smartwatches in the third quarter of 2021 published; According to this report, which was made available on Monday, November 22, 2021 (December 1, 1400), the smart watch market has grown by 16% compared to the same time last year; This positive trend was repeated with double-digit growth in the previous quarter, and thus, we can talk about positive conditions in this market. The impressive growth of the Wear OS platform Google is the most interesting thing to mention in this report that after many years of Among other platforms, thanks to the cooperation with Samsung, it has an unprecedented market share.

Apple is still at the top of the global suppliers of this product, and although It still maintains its irreplaceable position with a significant difference compared to the second place, but according to Counterpoint, the market share of this company has decreased from 28% in the third quarter of 2020 to only 21.8% in the third quarter of 2021. Counterpoint attributed this decrease to the very positive performance of Samsung in this market with new watches Watch 4 series It is related that they have brought the highest amount of smart watch supply in one season to Samsung.

The top five smart watch brands in the third quarter of 2020 and the third quarter of 2021

Huawei (as the second place holder in second quarter of 2020) and by increasing its market share from 9.9% the previous year to 14.4% in the third quarter of 2021 after Apple It is in second place. Huawei’s problems during this period and the increasing pressure on this company, which has brought its market share from 13.6% to only 5% in the previous year, have naturally not been unaffected in this issue. Among the other factors listed in Samsung’s success, apart from cooperating with Google in the development of the Wear OS operating system and replacing it with Tizen’s exclusive platform, it is necessary to offer Watch 4 in two versions including Watch4 and Watch4 Classic noted that it has more tastes covered.

drop Apple in the third quarter of 2021 mainly delayed the presentation of Apple Watch Series 7 is attributed where despite the introduction of this watch at the end of the third quarter of this year, its presence in The market has been postponed to the fourth quarter and its supply statistics are naturally not reflected in this report. Thanks to its increasing popularity in the European market, the Chinese brand Amazfit has taken the third place among the largest suppliers of smart watches, and its market share has reached 5.8% from 5.4% the previous year.

Rapid growth of Indian brands Noise and boAt is another highlight in this report that they are ranked first and second respectively in the Indian smartwatch market and have more than doubled their supply volume compared to the previous year.

The diversity of smart watch operating systems is another interesting point that can be mentioned in this quarter, where most of all The impressive rise of the Wear OS platform is attracting attention due to its presence in Samsung watches. In this regard, Sujeong Lim, while pointing to the lesser success of Google in the field of smart watches compared to the superiority of Android in the mobile world, attributed it to Google’s restrictions on customizing the user interface on the one hand, and the low response time and high energy consumption of the Google platform. Knows. Of course, this analyst is optimistic about the future of Wear OS and Google’s cooperation with Samsung considers it a solid foothold for expanding this operating system and making it a more open platform in the future.

Smartwatch market share by operating system in the third quarters of 2018 to 2021

Despite this issue, the smart watch platform market is still fragmented and fragmented because most of the other manufacturers in this category They use proprietary and internal operating systems for their products. This situation, however, from Counterpoint’s point of view, is constantly changing due to the need of users to install additional programs on smart watches.

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