Counterpoint’s report on the smartwatch market in the third quarter of 2021 – the rise of WearOS thanks to Samsung
drop Apple in the third quarter of 2021 mainly delayed the presentation of Apple Watch Series 7 is attributed where despite the introduction of this watch at the end of the third quarter of this year, its presence in The market has been postponed to the fourth quarter and its supply statistics are naturally not reflected in this report. Thanks to its increasing popularity in the European market, the Chinese brand Amazfit has taken the third place among the largest suppliers of smart watches, and its market share has reached 5.8% from 5.4% the previous year.
Rapid growth of Indian brands Noise and boAt is another highlight in this report that they are ranked first and second respectively in the Indian smartwatch market and have more than doubled their supply volume compared to the previous year.
The diversity of smart watch operating systems is another interesting point that can be mentioned in this quarter, where most of all The impressive rise of the Wear OS platform is attracting attention due to its presence in Samsung watches. In this regard, Sujeong Lim, while pointing to the lesser success of Google in the field of smart watches compared to the superiority of Android in the mobile world, attributed it to Google’s restrictions on customizing the user interface on the one hand, and the low response time and high energy consumption of the Google platform. Knows. Of course, this analyst is optimistic about the future of Wear OS and Google’s cooperation with Samsung considers it a solid foothold for expanding this operating system and making it a more open platform in the future.
Despite this issue, the smart watch platform market is still fragmented and fragmented because most of the other manufacturers in this category They use proprietary and internal operating systems for their products. This situation, however, from Counterpoint’s point of view, is constantly changing due to the need of users to install additional programs on smart watches.