Counterpoint report on the smart watch market in the second quarter of 2021 – Apple Watch users crossing the 100 million mark
Among the top 5 brands, Samsung and Garmin achieved growth of 43% and 62%, respectively, which exceeded the average market growth rate, and other brands could not reach this level of growth. Thanks to the growing popularity of watches like Galaxy Watch3 and Watch Active2, Samsung seems to be recovering from its relatively poor performance last year. has quickly compensated. Despite being the fifth among the top five brands and occupying only 5.8% of the total global market, Garmin managed to break the record of the highest sales volume of its smartwatch in a single season in the recent season (Counterpoint, the exact figure of sales from has not announced the brands). Garmin watches are especially popular among mountaineers and nature lovers thanks to the various features of GPS navigation.
After Apple – which holds 28% of the global market – Huawei stands in second place with a share of 9.3%. Of course, it should be noted that among the top five brands, Huawei is the only brand that has faced an annual decline in the supply of smart watches. Apparently, the decline in the smartphone business of this company has also affected the sale of its smart watches.
The number of active Apple Watch users exceeded 100 million people
“attach rate” is a widely used term in marketing. This term is used to express the amount of sales of a secondary good or service as a result of the sale of a primary good or service. According to Sujeong Lim, senior analyst at Counterpoint, the rate of dependence of smartwatches on smartphones has been steadily increasing. Apple’s ecosystem is experiencing higher adoption rates due to Apple Watch’s continued success in design, health capabilities, and other related services. According to Counterpoint, during the last season, the number of active Apple Watch users crossed the 100 million mark for the first time, and in this way, Apple currently owns the largest number of smart watch users around the world. More than half of these users (with a dependency rate of about 30%) live in the United States.
Following the success of Apple Watch, we see that day by day the number of brands entering the field The production of smart watches is increasing. According to Sujeong Lim, the operating system of these smartwatches may not be as advanced as watchOS, but these products have targeted hundreds of millions of potential users worldwide with their fitness and health capabilities, stylish designs and affordable prices. After the spread of the Corona epidemic, users have become more sensitive to their health status, and subsequently, we see that advanced capabilities – such as measuring the level of blood oxygen saturation (SpO2) and heart rate – have made their way to smart watches under $100. It’s not bad to know, according to a recent report by Counterpoint, the supply of smart watches under $100 in the last quarter was accompanied by a stunning growth of 547%, which indicates the high popularity of these devices.
North America is the largest smartwatch market and India is the fastest growing in the supply of this product
Thanks to the large number of Apple Watch users in the United States, North America is currently the largest smartwatch market in the world. And after that, the Chinese market takes this title. China’s smartwatch market has also grown in terms of the volume of products released in the recent quarter, but this growth has been lower compared to the growth of other markets. As seen in the Chinese smartphone market, consumer spending on smartwatches in China has been slower to improve after the coronavirus pandemic than in other markets. Needless to say, the gap created in the Chinese market by Huawei and Honor, not filled yet.
Anshika Jain, regarding the high growth in other markets, says: “India was the smallest market in the second quarter of last year with less than 2% [share] of the total market, but its share It increased to 6 percent in just one year.” According to Anshika Jain, one of the most important drivers of growth in the smart watch market is the growing popularity of affordable smartwatches under $100 by Chinese brands such as Xiaomi, Realme and Oppo as well as Indian brands boAt and Noise to produce they arrive
The best-selling smart watches of the second quarter of 2021
At the end of this report, Counterpoint has also announced the five best-selling smart watches of the recent season. In this list of 5, Apple Watch Series 6 and Apple Watch SE first and second places and third place to Galaxy Watch Active2 Samsung product arrives.
In the fourth place again with another Apple smart watch, Apple Watch Series 3 we are facing. Finally, the Imoo Z6-G smart watch takes the title of the fifth best-selling smart watch in the world in the recent season.