Counterpoint report on the high-end smartphone market in the second quarter of 2021 – more than half of the market in the hands of Apple


Counterpoint report on the high-end smartphone market in the second quarter of 2021 – more than half of the market in the hands of Apple

Counterpoint report on the high-end smartphone market in the second quarter of 2021 – more than half of the market in the hands of Apple

News unit EMGblog.com: Counterpoint Research Institute on Tuesday, September 14, 2021 (23 Shahrivar 1400) his report on the advanced smartphone market in the second quarter of 2021 Published. According to this report, the growth of the advanced smartphone market in the last quarter was 46%, which exceeded the growth of the total smartphone market in the second quarter (26%). In the meantime, the company Apple is still the leader of this market and more than half of the smartphone supply. advanced in the last season. It should be noted that according to Counterpoint’s classification, smartphones with a price of $400 and above are classified as high-end smartphones.

What is striking in Counterpoint’s recent report is that the share of high-end smartphones in the total global market, from 21 percent In the second quarter of 2020, it has increased to 24% in the second quarter of 2021. This indicates the tendency of consumers to buy high-end devices. Apple with 57% of this market share, won the first place in the sale of advanced smartphones in the second quarter. and Samsung stands in second place with a 17% share. Brands Huawei, Xiaomi and Oppo are also far from Apple and Samsung ranks third to fifth.

Performance of different brands in the high-end smartphone market during the second quarter of 2021

As mentioned, the majority of the high-end smartphone market is now in the hands of Apple. According to Counterpoint, as iPhone users continue to try to upgrade to 5G phones, iPhone 12 series have been associated with strong sales and this It has resulted in a 74% increase in sales of Apple’s advanced smartphones. It is worth noting that Apple’s supply chain has performed well in managing the global shortage of parts, and this American company has also benefited from Huawei’s decline in regions such as China and Europe. Needless to say, according to Counterpoint’s recent report, in terms of the supply of advanced smartphones, Apple is not only in the global market but also in individual markets around the world (including North America, Latin America, Europe, China, the Middle East and Africa, etc.) has won the first rank.

Global market share of sales of high-end phones (above $400) in the second quarter of 2021 compared to the second quarter of 2020

Sales of phones Advanced smartphone Samsung in the second quarter of this year was associated with an annual growth of 13%, but Samsung’s share of This market has decreased from 22% (in the second quarter of 2020) to 17% (in the last season). Counterpoint attributed the drop to disruption at Samsung’s Vietnam manufacturing unit following the country’s new wave of COVID-19. Of course, according to Counterpoint’s prediction, the release of new devices Galaxy Z Fold3 and Z Flip3 With lower prices (compared to previous models), it can improve Samsung’s share of the high-end smartphone market in the second half of this year.

Xiaomi and Oppo, thanks Expanding the sale of advanced smartphones in regions such as Europe and China, they increased their share of the global market of these products. Thanks to the successful sales of the Mi 11 series, Xiaomi was able to be among the 3 Europe’s top brand (in the category of advanced devices). Another noteworthy point is Xiaomi’s attempt to fill Huawei’s gap, which currently has worked in Xiaomi’s favor. The increase in the share of Oppo in the advanced devices market is also largely due to the success of the Reno and Find phone series in China and Western Europe is concerned.

One of the interesting points that should not be overlooked is the success of the One ​​Plus brand. . With strong sales of the OnePlus 9 series, this Chinese brand was able to rank third in sales of advanced devices in own the North American region. One of the reasons for the recent success of OnePlus is the exit of LG from the field of smartphone production, as well as the problems of Samsung pointed out in providing the required parts.

Division of high-end smartphones into 3 other categories

As mentioned at the beginning, Counterpoint means high-end smartphones, smartphones whose price is 400 dollars and above. But Counterpoint itself divides advanced smartphones into 3 different categories, which include: affordable advanced smartphones (with a price of $400 to $599), high-end smartphones (with a price of $600 to $799) and finally ultra-advanced smartphones (with a price of more than $800).

High-end smartphone sales market share by price category in Q2 2021 compared to Q2 2020

According to Counterpoint, although sales of high-end smartphones in all 3 The above category has been accompanied by growth, but the highest rate of growth is related to the ultra-advanced phone category with an annual growth of 182%. The reason for this phenomenon can be attributed to the strong acceleration in sales of iPhone. 12 Pro Max and iPhone 12 Pro attributed It should be noted that last year, the release of these Pro versions was done after the usual release of the iPhone in September, and this pushed the demand for the purchase of these products to the following months.

According to Counterpoint, at the end of the second quarter of 2021, Apple’s share of the total global market of ultra-advanced phones has reached 75%, which has grown significantly compared to the company’s 54% share in the same period last year. This growth shows that after realizing the importance of smartphones as a necessary device during the outbreak of the Corona virus, consumers prefer to have high-end devices. Also, due to the time of staying at home and eliminating some expenses, some consumers decided to invest their extra savings by buying devices such as smartphones.

The role of 5G in the boom of the advanced smartphone market

The fifth generation communication technology is becoming one of the standards presented in advanced phones. During the second quarter of this year, 84% of all high-end smartphones were equipped with 5G technology (compared to 35% in the second quarter of 2020). In the category of advanced phones with a price of 600 dollars and above, 95% of the devices were of 5G type. According to Counterpoint experts, the release of iPhone 12 series in the fourth quarter of 2020 played an important role in the growth of sales of advanced fifth generation devices.

The penetration rate of 4G and 5G in the sale of advanced smartphones from the first quarter of 2019 By the second quarter of 2021

High-end smartphone market outlook

Counterpoint research institute envisions a bright outlook for this market and predicts continued growth for it. Sales of the iPhone 12 series have been very stable in markets like the US (even before the launch of the new iPhone series in September 2021). In addition, the launch of the new series of Samsung folding phones and The new series of Apple iPhones can further grow this The market helps. It should be noted that the iPhone replacement cycle is closer to three years and it is very likely that users will upgrade their smartphones to 5G devices in 2021 and after.

Besides Apple and Samsung, brands like Xiaomi, Oppo, Vivo and One ​​Plus also continue to increase their share of the global advanced smartphone market. they give. It is good to know that Honor has also joined the ranks of high-end smartphone manufacturers with the launch of the Magic series in China. We should not forget that the users of Huawei flagship phones in China are a great opportunity for other brands. As the device replacement cycle of this category of users approaches, other brands are expected to take advantage of this opportunity and increase their share of the high-end smartphone market share in China.

Previous Getting to know Cinematic Mode in Apple's new iPhones
Next Introducing 11T Pro and 11T - new Xiaomi phones with 108 megapixel camera and 6.67 inch AMOLED display

No Comment

Leave a reply

Your email address will not be published.