Counterpoint: Realme’s 808% annual growth in the quarter ending September 2019
Although only 18 months have passed since the beginning of Realme’s activity, the rapid growth of the company has not been far from expectations; Because the products of this brand are now sold in new markets such as Russia, India and European countries, in addition to China and Southeast Asia, and therefore, the powerful performance of this brand does not seem to decrease in the short term. Realme first started as a sub-brand of Oppo, and after a few months, it continued to operate independently. This brand is currently going through busy days because about two weeks ago, its first real flagship X2 Pro has entered the Chinese market and plans to launch it in European countries in early November and then in December India to supply.
Rashd The sale of Realme products has been achieved while the smartphone market has experienced the seventh consecutive decline in the period from July to September of this year. In this regard, most of the big companies producing smartphones have also faced a drop in supply. However, a number of brands including Xiaomi and Tecno have seen growth and as mentioned, the flagship of these companies is Realme, which has experienced more than 800% growth. In this way, this company has been able to claim the title of the fastest growing smartphone manufacturer in the world, and for the first time, it was placed in the seventh position of the largest smartphone suppliers. Meanwhile, in the third quarter of 2018, Realme settled for the 47th place in the global market in terms of smartphone shipments, according to Counterpoint’s estimate.
in the list of top smartphone providers in the season In the past, Samsung is in first place and then respectively Huawei and Apple have taken the second and third positions. Next, Chinese companies Xiaomi, Oppo and Vivo are also in the fourth to sixth places in the list of top smartphone vendors, with Realme taking seventh place.
According to the Counterpoint report, the most important Realme markets are India and Indonesia, and more than eighty percent of the products of this Chinese company are sold in these two countries. In the recent season, Realme has held the fourth position with 16% of the Indian market, which is the company’s largest market share in this country so far. Counterpoint experts believe that Realme’s aggressive strategy in online sales channels has paved the way to achieve this success; As of Q3, the company was the top online vendor on the Flipkart online store and the second top vendor across the Indian online market.
In Indonesia, Realme has achieved a rapid growth in the supply of one million units in the third quarter of 2019. This amount of sales, which follows the strong sales of phones Realme C2 and Realme 3 has been acquired in this country, paving the way for a wider presence of Realme in other Asian countries. Southeast will open.
In addition, Realme products are currently available in more than 20 Asian and European countries, and we will probably soon see a 5G-based smartphone from this company that uses Qualcomm’s upcoming 7 series chipsets. .
point The main strength of the Chinese brand lies in the quick implementation of operational processes. Realme has proven that it can quickly pack advanced features into affordable phones. For example, this company is one of the few brands that has features such as quad camera, 90 Hz display, 50 watt charging technology, 64 megapixel main camera, water drop notch design at the top of the screen, and a pop-up selfie camera. It provides consumers with phones in the price range of $100 to $250. This resonates favorably, especially among younger consumers who are looking to get more features at a lower cost.
In general, it seems that word-of-mouth marketing, virtual campaigns in social networks and communication with young consumers have accelerated the growth of this company. In addition, it should not be forgotten that Realme mostly relies on events such as student festivals and in this way tries to establish direct communication with its main customers. On the other hand, avoiding holding and attending large marketing events has saved the company’s costs.
Realme’s strong performance shows that the global smartphone market, despite several long periods of stagnation, still has room for growth, and with proper targeting in regional markets, sales channels and consumers, high growth figures can be achieved. Of course, an important point that should not be neglected is the value of the products in relation to the money paid, which is considered to be an influencing factor during the global economic recession.