Counterpoint: Realme is the fastest major brand producing 5G smartphones in the fourth quarter of 2021


Counterpoint: Realme is the fastest major brand producing 5G smartphones in the fourth quarter of 2021

Counterpoint: Realme is the fastest major brand producing 5G smartphones in the fourth quarter of 2021

News unit EMGblog.com: according to The latest report of Counterpoint Institute’s market monitoring department from the fourth quarter of 2021 among the top smartphone brands, Realme The fastest growth in the supply of fifth generation smartphones during the quarter ending in December last year. This is the third consecutive season that Realme’s name is among the big brands producing 5G phones with increasing growth momentum in the world. According to the statistics of this institute, the Chinese brand has experienced a growth of 165% compared to the same period last year, and Counterpoint analysts have listed the expansion of Realme products in key regions such as Western Europe and Latin America as one of the most important reasons for this growth.
Realme GT 2 Pro

Counterpoint considers those brands that managed to release 5 million 5G smartphones or more in the fourth quarter of 2021 to be major companies in this field. After realme, Samsung, which posted a year-on-year growth of 109 percent in the October-December 2021 period, followed by three Chinese companies Xiaomi, Honor and Vivo have occupied the next positions.

Global shipments of 5G phones – annual growth of major brands in Q4 2021

Harmeet Singh Walia, senior analyst at Counterpoint, on the Chinese company’s growth strategy Realme says: “Realme from In 2020, it offered a wider portfolio of 5G products, from only two 5G smartphones at the beginning of 2020 to 15 [products based on fifth generation technology] at the beginning of 2021, and by the end of the fourth quarter of 2021, this amount has increased to more than It has doubled. At the same time [with the increase in the 5G product portfolio], the average selling price (ASP) of these devices has also decreased and has decreased from around $270 in the first quarter of 2020 to $250 in the fourth quarter of 2021.” He further added that this is despite the average increase in the selling price of 5G phones in the last few seasons due to the increase in the price of GT Neo Flash and Q3 Pro Carnival phones along with V5 5G in the third quarter of 2021 and launching GT Neo 2 with a wholesale price of $350 was seen in the fourth quarter of last year.

In addition to the overall growth of Realme, a major part of the increase in the supply of 5G products has been achieved by expanding them in Europe; where this company has recorded the fastest growth in the production of 5G products. This performance is mostly a product of the Chinese company’s success in Western European markets, including the UK, Italy, Spain, France and Switzerland. In fact, Realme thanks to the launch of the series Realme 8 5G and Realme GT in Each of these countries has grown the fastest.

Realme 8 5G

According to Jan Stryjak, vice president of Counterpoint Institute, Realme achieved the fastest growth among the brands in the green continent during 2021 and strengthened its presence from region to region. This company entered the European market in June 2019 and quickly gained special attention with its “flagship killer” approach; An approach that made it offer devices with high specifications and competitive prices to this market.

The rapid growth of Realme in Europe has given the company managers the opportunity to expand and consolidate their position in this region. . Efforts that have already been successful in the Middle East, North Africa and the Asia-Pacific region have made Realme one of the top five 5G smartphone brands in more than 20 countries in these regions.

If the current trend continues, Realme’s future as one of the main players in the field of 5G technology looks very bright. Because the Chinese brand will gradually consolidate its superior position by continuing its policy to develop universal access to 5G smartphones at a reasonable price. As the Chinese brand launched its most affordable smartphone, Realme 9 5G with a price of less than 200 dollars on March 10 of this year (March 19, 1400) in India; A model that is expected to be released soon with a price of around 200 to 250 dollars in Latin America and Europe.

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