Counterpoint: Half of the mid-range cars sold in the European market in the first quarter of 2021 will be equipped with 5G capability.


Counterpoint: Half of the mid-range cars sold in the European market in the first quarter of 2021 will be equipped with 5G capability.

Counterpoint: Half of the mid-range cars sold in the European market in the first quarter of 2021 will be equipped with 5G capability.

New news unit EMGblog.com: Counterpoint market analysis collection has released a new report on the market Smartphones sold in the European market in the first quarter of 2021 published according to which more than half of the mid-range phones sold in this market are equipped with 5G capabilities. This statistic seems quite interesting because last year on this date, i.e. in the first quarter of 2021, almost no mid-range phones of the fifth generation were present in this market, and only in the third quarter of 2020, when new models were found, this statistic increased to reached only 20 percent. The importance of this category in the calculations of the mobile market is because it is considered the main driver of the market with the highest supply and demand.

Counterpoint’s target range for mid-tier smartphones, the price range between $250 and $500 and from 500 to 700 dollars is also called affordable premium or cheap advanced products, which together form the most important sales channel in the European continent. Counterpoint considers the absence of Huawei products as one of the basic factors in evaluating the trend of the mid-range phone market in the European region. The region reports that it started nearly 12 months ago, and Huawei’s vacancy was filled by new entrants to the European market, Xiaomi, Oppo, One ​​Plus, realme and vivo full

The amount of smartphone sales in the European market according to the seller in the first quarter of 2020 and the first quarter of 2021

Huawei’s vacancy in Europe, but according to Counterpoint, it is completely in the company’s own style not filled and while Huawei phones in This region was often present in the price category below 250 dollars. The products of its new competitors entered new price channels, which ultimately led to the growth of prices in the European mid-range phone market. According to Counterpoint, this price growth over the past year has occurred in the range of 250 to 700 dollars, which includes the mid-range and low-cost advanced products, and is contrary to expectations due to the difficult economic conditions facing many consumers in the face of the Corona pandemic.

According to the source of this news, the competition in these two mid-range and low-cost devices is increasing greatly, and new sellers such as Xiaomi, Oppo, and OnePlus now account for more than a third of the sales in this price range with a four-fold annual increase. are assigned to themselves. These new vendors in the category of flagship Android phones have also started a fierce competition with Samsung and almost all of them include Xiaomi, Opo, One ​​Plus, realme and vivo has introduced new flagship devices in the first quarter of 2021.

Xiaomi Mi 11 Ultra

The increase in competition will not only provide users with more diverse choices, but will also greatly help in lowering the price of 5G devices to the extent that, as already mentioned, more than half of the smartphones offered in the European market in the first quarter s El 2021 are equipped with 5G capabilities. At the end of this report, Counterpoint talks about its expectation to maintain the position of mid-range phones as the key growth factor in this region in the medium term; Where the competition between brands is getting fiercer by the minute and soon interesting list of advanced phones (including folding models) from different brands, advanced products Apple and Samsung will also challenge.

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