Canalys: TWS headset shipments will exceed 200 million units in 2020


Canalys: TWS headset shipments will exceed 200 million units in 2020

Canalys: TWS headset shipments will exceed 200 million units in 2020

News unit EMGblog.com: Based on the latest estimate Published by Canalys Institute, smart audio devices, including smart speakers and smart personal audio devices, have reached the supply figure of 96.2 million units in the first quarter of 2020. In the meantime, following the global epidemic of the Corona virus, the group of smart speaker products has experienced its first global decline in the quarter ending in March this year with 20.3 million units of supply and a decrease of 1.9%. Meanwhile, we have seen an increase in the supply of smart personal audio devices, so that this group of products has seen a 19.4% growth in the first quarter of 2020 with the supply of about 75.9 million units.

Huawei Freebuds 3

This significant growth follows the performance of manufacturers such as Apple, Samsung and Xiaomi, along with those brands supplying audio products that have been realized in the period From January to March 2020, more attention has been paid to the group of fully wireless stereo headsets (or TWS, abbreviated as true wireless stereo). In the first quarter of this year, TWS devices have been the largest segment of smart audio products with 38% of the market share. According to the analysis of Canalys experts, the growth trend of TWS is expected to continue, because the sellers are very determined on the growth opportunity of this group of products.

In the first quarter of 2020, the completely wireless stereo headset market has been dominated by major smartphone manufacturers, namely Apple, Samsung and Xiaomi. According to Cynthia Chen, an analyst at Canalys, it’s no surprise that smartphone manufacturers have quickly dominated this market. In the last quarter Apple as the market leader of its strong growth trend has preserved This is more than anything due to wireless headphones AirPods Pro and the desirable active noise canceling feature, which has brought 5.5 million units to the Cupertino giant in the first quarter of this year. Samsung also offers and improving the sound quality and increasing its battery life, has achieved significant growth. According to Chen, while Chinese players such as Redmi brand and QCY have taken advantage of their supply chain capabilities to capture the segment of low-cost and affordable simple products, the average selling price of TWS products Huawei was $151. A number that is higher than the average selling price of $145 for Samsung and has been achieved due to the powerful presence of the FreeBud 3 flagship model.

Apple AirPods Pro

According to Canalys statistics, in the past season, about 43.8 million TWS devices have entered the market. Apple tops the list of top TWS vendors with 18.1 million fully wireless stereo headsets, 41.4% market share and 60% year-over-year growth. The number of products released by Samsung in this time frame is a quarter of that of Apple, and the Korean company has been able to sell 4.5 million completely wireless stereo headphones to the market and with 10.3% of the market share, it has experienced an annual growth of 30%. The third place in this table belongs to Xiaomi’s Redmi brand, which managed to provide 3.1 million TWS devices to the market in the quarter ending in March 2020 and has taken 7% of the market share. Two Chinese companies, QCY and Huawei, have placed 4th and 5th in this table with the supply of 2.5 and 2 million units of completely wireless stereo headsets, respectively. The interesting thing about these two companies is their annual growth rate, so that this figure is reported as 261% in Huawei and 172% in QCY.

Global supply of TWS headsets and growth in the first quarter of 2020

Sound is one of the key aspects of today’s digital user experience, with growth The explosion of the market has seen significant and new developments. According to Jason Low, senior analyst at Canalys, “High sound quality is not the only expected improvement in smart audio devices. Manufacturers are aiming to make content consumption and easy access to smart assistants even simpler with fully wireless stereo headsets. TWS devices are expected to be more intelligent through tight integration with smart devices such as smartphones, enabling users to work, exercise, study, relax and play more efficiently.”

According to Canalys analysts, the supply of TWS devices will exceed 200 million units in 2020 with a growth of 29%. In addition, it is expected that the battery life of these devices will increase and their size will be smaller, and at the same time they are easier to use, they will be equipped with features such as active noise cancellation with a wider frequency spectrum coverage.

According to La, “The COVID-19 pandemic has given this market an unexpected boost, increasing the production and consumption of audio and video media [content]. This, in turn, leads to the growth of smart audio devices; Because users are looking for new and better ways to consume content.

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