Canalys report on the smartphone market in the fourth quarter of 2021 – Apple regained the first position


Canalys report on the smartphone market in the fourth quarter of 2021 – Apple regained the first position

Canalys report on the smartphone market in the fourth quarter of 2021 – Apple regained the first position

News unit EMGblog.com: Canalys Research Institute on Tuesday, January 18 Today (Dan 28, 1400), he published his report on the state of the global smartphone market in the fourth quarter of 2021. “_blank” title=”Canalys: Apple retakes top spot in global smartphone market in Q4 2021″>Published. According to this report, Apple thanks to the high demand for the new iPhone series, 22% of the global supply of phones Houshman in the period from October to December 2021. Meanwhile, the mobile industry continues to experience unprecedented pressure, and the total global supply of smartphones has registered only one percent growth in the recent season due to the problems in the supply chain, the lack of semiconductor parts, as well as the resurgence of COVID-19.

Apple iPhone 13 Pro

Samsung, which surpassed Taking over from Apple, it had registered the first position in the global smartphone market, but at the end of the year, it has once again fallen to the second place; However, the number of smartphones offered by this company has become closer to Apple compared to the last quarter of 2020. In the fourth quarter of 2020, Apple and Samsung held 23% and 17% of the market, respectively, while in the final quarter of 2021, these numbers were 22% and 20%, respectively, which shows the closer competition between the two super companies. Of course, this competitive cycle is largely normal, because new iPhones are released in September or November, and Apple’s sales increase. In continuation and after absorbing this demand, the conditions will once again approach the balanced state. After these two companies, Xiaomi is with a 12% market share and Oppo and Vivo is also in a very close competition for the next place, with one percent intervals, they have taken the fourth and fifth places, respectively.

The top five smartphone brands in the fourth quarter of 2021

According to Sanyam Chaurasia, one of Canalys analysts, Apple with stunning performance iPhone 13 has returned to the top of the smartphone market after three seasons. From his point of view, the aggressive pricing of Apple flagship phones has caused the iPhone’s performance in mainland China to be unprecedented. be promoted In addition, the supply chain of the Cupertino giant is also being revived; However, it still faced a shortage of key parts and reduced production in the fourth quarter. This led to the non-fulfillment of the existing demand for the iPhone in the final season of 2021. The American giant kept the delivery time in the high-priority markets in a reasonable range based on the priority of the markets, but in some markets, customers had to wait for a while to buy the new iPhones.

As mentioned, supply chain problems have affected many industries and businesses around the world, and various manufacturers from major car manufacturers to companies such as Sony and Microsoft and approx. All smartphone manufacturers failed to provide enough parts, and as a result, the speed of their production and delivery has decreased.

Samusng Galaxy Z Fold3 5G

Nicole Peng, Vice President Mobile in Canalys, referring to the conditions of the parts supply chain, says: “The disruption of the supply chain has had the greatest impact on the sellers of low-end products. [Of course] component manufacturers have increased production capacity [in response to high demand], but it will be years before the major chipmakers ramp up production capacity significantly.” According to Peng, smartphone brands are looking for innovation and maximum use of conditions. Not only do they change device specifications in response to component inventory, but they also work with emerging chipmakers to make new IC sources available. They also focus their production lines on best-selling models and put new products on the agenda. According to Nicole Peng, these practices give larger brands a competitive advantage and the ability to deal with the situation in the short term, as the existing bottlenecks do not seem to ease until the second half of 2022.

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