Canalys forecast of smart device shipments in 2023 – major share held by smartphones
Canalys experts believe that despite the introduction of 5G technology and new designs, smartphone manufacturers will face challenging conditions in the global market. They will have smartphones ahead. For this reason, in 2020, manufacturers have doubled their efforts in the field of ecosystem strategies so that they can challenge their current competitors in many different product categories. Among smart devices, smartphones remain the most important product and more than half of all smart devices shipped in 2023 (1.5 billion devices to be exact) will be smartphones.
According to the Canalys report, the fastest growth belongs to smart audio devices. With the expansion of public interest towards Bluetooth headphones, earphones and all-Bluetooth earbuds (or in the term TWS), the supply of these products is expected to reach 490 million units in 2020, with an annual growth of 32.1%. Canalys estimate of the supply volume of these products in 2023 is equivalent to 726 million devices. According to some experts, one of the most important factors for users to switch to Bluetooth headphones is that today many new phones are produced without a 3.5 mm headphone jack.
After smart audio devices, smart speakers are the second fastest growing. The number of smart speakers that will enter the market in 2020 will reach 150 million devices with a growth of 21.7%. According to Canalys’ forecast, this figure will reach 194 million devices in 2023. Needless to say, wearable bands stand at the third place in terms of growth rate with a growth rate of 11.8% in 2020. Canalys predicts that in 2023, something like 215 million devices of these products will enter the market.
It should be said, the supply volume of other smart devices – such as personal computers, laptops and tablets – will be associated with negative growth at the end of 2020. In 2023, the supply of personal computers and laptops will reach 249 million units with a growth of less than 10%, but the supply of tablets will decrease to 115 million units with negative growth. To better understand the state of smart devices supply in the future, you can use the following chart. The horizontal axis shows the growth rate from 2019 to 2020. The vertical axis also represents long-term growth from 2018 to 2023.
According to Jason Low, senior analyst at Canalys, this pervasive computing paradigm is taking shape and is shaping itself to It prepares for mass market launch in the next 5 years. Smart devices – especially the relatively new product category, such as smart audio devices, wearables, and smart speakers – are enabling evolving consumers to interact in multiple ways (at home and at work) to complete this smart ecosystem. It interacts. In this regard, a lot of progress has been made in the last year and this can be considered the most important trend in the technology of consumer products in 2020.
Gradually, it has been proven for manufacturers that these devices are of great importance due to providing different opportunities for user interaction and a more comprehensive approach to the user experience. Another important aspect of these devices is that they have several key features that a smartphone alone cannot provide effectively.
In the field of pervasive computing, we cannot prescribe one prescription for everyone, according to Nicole Peng, Vice President of Mobile at Canalys. When adopting the right strategy, every marketer must consider their goals, capabilities, and audience. But there are many big risks in this path, especially for sellers who have just entered this field. We know that Apple has a limited ecosystem of devices and user experiences for itself. created and, of course, in creating this achievement, he showed off his abilities. But others have chosen a more open strategy. Smartphone companies have a challenging role in building IoT consumer products, but they have the opportunity to use their prominent position in the everyday digital user journey as a weapon to expand beyond their core business. to take
Smartphone companies, in order to attract more users (mostly iOS users), need to think differently and outside the box to create a smooth and seamless integration between smartphones and smart devices, both in terms of communication. And what about software. In contrast, platform and operating system vendors – such as Amazon and Google – in terms of facilities and services related to the ecosystem, far are ahead Of course, in addition to the fact that the services of these companies are not dependent on a specific platform or device, their smart assistants also have higher capabilities. In order to compete in this arena, hardware vendors must consider where the various ecosystem devices should be positioned to align with their strategies. Also, these companies should complement the overall ecosystem by creating new business models.