Apple will likely reduce the production of the iPhone SE due to low demand
Mingchi Kuo, a well-known Apple news analyst, has announced that sales of the latest iPhone SE generation were lower than expected, and other sources have also reported that the company, due to declining demand, It will reduce orders for the manufacture of this phone.
According to Apple Insider, with the exception of the addition of 5G support in the 2022 iPhone SE, no other significant updates have been applied to this phone. Apparently, the great similarity of this model with the previous models has caused the demand for this product to be lower than Apple’s expectations. Apparently, Mingchi Kuo’s recent tweet about the decrease in iPhone SE 2022 orders is based on the statistics of Apple stores. And not from internal sources. Nikkei Asia, quoting anonymous sources, claims that Apple will increase the production rate of iPhone SE 2022 by 20% in the next quarter. will reduce; In this way, the production rate of the latest iPhone SE model will decrease by about three million units. Before this, all prominent analysts had estimated sales of 30 million for the first year of this phone’s release.
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Mingchi Ku, 30 million sales had placed it in the highest position of its prediction range of iPhone SE 2022 sales. However, Wedbush analyst Daniel Ives predicted 30 million sales for this phone.
According to recent reports, due to seasonal changes, Apple’s production rate iPhone 13 will also reduce. In addition, it is possible that the production of Apple AirPods will be reduced, but no details are available about the models that will be affected by this decision.