Apparently, OnePlus wants to take a Poco-like approach and turn Nord into an independent brand
It looks like Oneplus By turning Nord into an independent brand, it plans to market affordable flagships with a new user interface based on the OxygenOS operating system. What does it mean for Nord to become an independent brand? According to The Mobile Indian, with this action, OnePlus can increase the activities of the Nord brand in the physical markets and expand its product portfolio to televisions, fitness bracelets, smart watches, neck bluetooth headphones, power banks, etc.
According to AndroidAuthority, if scrolling to become an independent brand, its phones will be marketed in more diverse price ranges. For example, one of the budget phones of this series will probably be available to customers at a price of $441. Additionally, Nord is said to be making phones in the $190 price range. Also, the brand’s upcoming smartphones are expected to launch with a new user interface based on OxygenOS.
- Oneplus 10T base model with 128GB memory will be available at a price of $960
- Oneplus 10RT will probably be introduced with a 50-megapixel camera similar to the OnePlus 10R
The mentioned strategies look very familiar; Because Xiaomi also recently Poco has become an independent brand. Poco products continue to use the designs of Xiaomi phones; But they use a dedicated user interface called Poco Launcher. This user interface is also developed based on Xiaomi’s MIUI. The Xiaomi-affiliated brand has recently expanded its range of products to include smart watches and headphones.
Currently, OnePlus has not officially confirmed this news; But considering that this company is currently a subsidiary of BBK Electronics, it will be interesting to turn Noord into an independent sub-brand in its own way.