App Annie: Increase in Google Play and App Store revenue due to forced stay at home
In the quarter ending in March this year, consumers worldwide spent more than $23.4 billion in smartphone app stores, the most ever, according to App Annie. is counted In the meantime, the share of the iOS operating system was about 15 billion dollars and Android 8.3 billion dollars, both of which show a 5% increase compared to last year’s statistics.
In terms of geographical distribution on the iOS platform, the countries China and the United States have seen the highest user spending on the iOS platform. Google Play store users also spent the highest amount of money on applications in America, Japan and South Korea.
TikTok, WhatsApp and Facebook applications have the most downloads on both platforms, followed by Instagram and Facebook Messenger. Also, the findings of this report show that Android users are more interested in games, entertainment applications and social networks, especially programs such as Disney+ and Twitch. Meanwhile, iOS users have spent mainly on games and entertainment programs, as well as photo and video apps. In this way, the TikTok app has been able to take advantage of the existing conditions and enter the list of the top five iOS apps that users have spent the most money on. Accordingly, TikTok is the third best-selling app on iOS after Tinder and YouTube.
31 billion app installs in Q1 2020
In the period from January to March 2020, in both Apple and Google stores, a total of more than 31 billion new app downloads were made by users, which shows a 15% increase compared to the final season of 2019. This growth is significant because usually in the quarters ending in December, due to the sale of new phones during the holiday season, a significant increase in application installation is seen. Now the situation has become such that the number of downloads and installations of the program in the first quarter of this year has exceeded even the fourth quarter of last year. The amount of downloads in the Google Play store increased by 5% compared to last year and reached 22.5 billion, while iOS downloads crossed the 9 billion mark with a growth of 15%.
Non-game apps on Android have the largest download volume, i.e. 55%, and on iOS, 65% of downloads are dedicated to this category of apps. This shows that users are looking for various apps that provide them with the possibility of a new lifestyle, which means staying at home and working at home.
The biggest download markets through Google Play have been the countries of India and Brazil, which have benefited from this platform and its programs due to their large population and the preference of their residents to use cheaper Android devices. But the countries of China and the United States are the largest markets for the iOS operating system, which have been the main drivers of the growth of app downloads and installs in the first quarter of 2020.
According to the analysis of App Annie experts, on both platforms, games are the driving engine and the main factor of growth. So that mobile game enthusiasts in China spend an average of 5 hours a day working with applications and game programs. On the other hand, the number of hours spent by American, Italian, and French users on non-game apps also increased significantly during the week. At the same time, as mentioned, mobile games and apps related to tools and entertainment have the most downloads on Google Play, and photo, video and entertainment games and programs can be classified in the group of popular programs in the Apple Store.
in In the first quarter of 2020, the number of mobile game downloads has exceeded 13 billion with an annual growth of 20% and shows an increase of over 30% compared to the previous quarter. The download of games on Google Play has recorded an annual increase of 10 billion with a 25% increase, and the Apple Store has seen 3 billion game downloads with the same growth percentage. Among the types of games, users preferred puzzle, simulation, action, and arcade games, while spending the most money on role-playing games, action, and strategy.
In addition to mobile games, other applications including health and fitness, education and business have also recorded high statistics in both operating systems. Health and fitness apps experienced a more than 40% increase in downloads on Google Play and a 30% increase on iOS compared to the previous quarter. Additionally, educational apps have registered over 35% growth on the Android platform and 40% on iOS. In addition to these two, business programs in the Google and Apple stores have seen a 30 and 35 percent increase in downloads, respectively.