Alphabet’s financial report from the fourth quarter and the whole year of 2021 – unprecedented sales of Pixel phones
According to Sundar Pichai,
As always, Google ads have been Alphabet’s most profitable business. According to a recent report, Google earned $61.24 billion in advertising revenue in the fourth quarter, which is a 33% increase compared to the last quarter of 2020 (i.e. $46.2 billion). According to Philipp Schindler, Google’s chief business officer, the most important driver of annual revenue growth in the advertising sector is related to retail sales. Of course, the owners of other businesses – including the media and financial sectors – have also spent considerable money on advertising in the recent season.
Admittedly, YouTube’s revenue was from advertising. Google is looking to challenge its strong competitor, Tik Tok, with the Shorts service. Sundar Pichai announced that the number of daily active users of this company around the world is more than 15 billion, although this number has not changed since Pichai’s last update (in July 2021).