Xiaomi bid farewell to the Mi brand after 10 years
News unit EMGblog.com: nearly 10 years since the first time the company Xiaomi used the name Mi for one of its products; This product, which, of course, was the MIUI user interface instead of a smartphone, started a glorious era for this company, which has continued strong to this day. The Mi brand, however, seems to be nearing its end station, and as a Xiaomi spokesperson confirmed in an interview with XDA-Developers, the Chinese company will no longer use this prefix in its future products. The first signal of removing Mi was felt with the introduction of the company’s new Mix series phone, where, contrary to expectations, there was no news of the Mi Mix combination and this phone was simply Xiaomi Mix 4.
The impressive growth these days Xiaomi is worn by few in the smartphone market; This company, which last year in Trendforce report on the smartphone market in the second quarter of 2020 with a market share of 10% after Samsung, Huawei and Apple was in the fourth place in the market in the following season according to IDC’s report on the smartphone market in the third quarter of 2020 rose to the third place with a growth of 42%, leaving behind Apple. This company once again according to IDC, by recording an 86.6% growth, Samsung reached one step at the top of the list of smartphone providers in the second quarter of 2021 and nearly two weeks Previously, Counterpoint named it the number one smartphone manufacturer in June 2021, ahead of Samsung and Apple.
The success of Xiaomi becomes more prominent when it is absent from an important and decisive market like Let’s talk about the United States of America where the American website of this company only has a limited list of products of this brand. It has shown that the most key and important output of Xiaomi, i.e. mobile phones, has no place in it. Outside of the US market, Xiaomi has a wide presence in most countries of the world, and has attracted the attention of many buyers especially by offering completely valuable devices for the price paid.
The various products of Xiaomi are divided into several different categories at a glance, from These include the independent brands Redmi and Poco with specific internal categories, the Black Shark gaming series, and of course the high-end and expensive Mi phones. To date, the Mi series has been the place to present the latest technological achievements of Xiaomi and its various generations from the Mi 2 and Mi 3 in the distant past to newer models such as Mi 10, Mi 9, Mi 8 and Mi 11 (with various extensions from Lite and i to Pro and Ultra) the important phones of this They have formed the brand. According to Xiaomi, the term Mi is an abbreviation for Mobile Internet, and the other meaning mentioned for it, which is Mission Impossible, also refers to the challenges that seemed impossible to overcome in the early days of Xiaomi’s existence.
Philosophy The name Xiaomi is also remarkable in its own way; This word translates to millet in English, and Xiao means small in Chinese. Lei Jun, the founder and CEO of Xiaomi, ties the name of this company to an interesting concept that in A grain of rice for a Buddhist is as big and important as a mountain; And this means that Xiaomi will focus on smaller things before moving further forward.
With the abandonment of the Mi brand, apparently all the phones that used to see this title next to their names are now simply gone. They will use the word Xiaomi, which Xiaomi Mix 4 is one of the first samples It is worth mentioning in this regard. Xiaomi, of course, has already followed this trend in the Chinese market for some of its products, such as Xiaomi 11 Ultra,Xiaomi Mix Fold and Xiaomi 11 Pro has started All of which are introduced with just a simple prefix of 小米 (Xiaomi) and we can expect that this strategy will soon be applied to products offered in global markets.