Top five smartphone manufacturers in the first quarter of 2022


Top five smartphone manufacturers in the first quarter of 2022

Top five smartphone manufacturers in the first quarter of 2022

Perhaps you have forgotten that the first quarter of 2022 has ended in the middle of all the unprecedented events that are happening in our world these days. We are now in the second quarter of the year and it can be assumed that in the next few weeks we will see the release of profit reports of various companies in the first quarter of the year. According to the report of Canalys, the sale of smartphones in the first quarter of the year

Overall, smartphone shipments by manufacturers fell 11 percent. The reason for this could be the seasonal decrease in the demand for buying phones and the weak global economy. However, Samsung was still able to continue its growing trend and increase its market share from 22% to 24% in the first quarter of the year.

In the first quarter of 2022, Samsung S22 series phones, including the flagship phone S22 Unveiled Ultra. Also, the company launched its new series of Android tablets, the Galaxy Tab S8. The popular mid-range A series also saw the introduction of new products such as A53 and A33. Samsung’s mid-range phones are known for having large screens and powerful cameras and powerful batteries.

Samsung’s next big launch will be related to the company’s foldable phones. Galaxy Z Flip 4 and Galaxy Z Fold 4 are expected to be unveiled in the third quarter of this year. The pre-sale year for both models started in the third quarter of the year.

Comparison of the share of the top five smartphone manufacturers in the world market in the first quarter of 2022 with the same period in 2021. This data is from April (1401).

You may have guessed which phone manufacturer is behind Samsung in this list. With 18 percent of the market share in the first quarter of this year and with a growth of 3 percent compared to the first quarter of last year, Apple ranked second in the world’s best-selling phone maker.

During the first three months of 2022, Apple unveiled the iPhone SE 3. However, all evidence suggests that sales of Apple products have been “underwhelming”, as described by renowned analyst Ming-Chi Kuo. On the other hand, Canalys praised the new cheap iPhone and said:

iPhone SE 3 plays a prominent role in Apple’s mobility plays in the mid-range phone market. Considering the same price as the previous generation, this phone uses more updated chips and better battery performance. Also, buyers of this phone can now also use 5G capability.

Apple is expected to start selling the iPhone 14 series at the end of the third quarter of the year. Reports indicate that this year we will witness an interesting development in the supply of Apple products; For example, despite the introduction of 4 products from the iPhone 14 family, there will be no more iPhone Mini. Apple is expected to unveil the 1.6-inch iPhone 14 and iPhone 14 Pro phones and the 6.7-inch iPhone 14 Max and iPhone 14 Max Pro phones.

In the first quarter of 2022, Xiaomi with Losing 1% of market share, it now has 13% of smartphone sales. In the fourth place is Oppo, who also lost 1% of the market share, so that only 10% of the world’s smartphone sales belong to Oppo. This statistic includes sales of OnePlus. It should be noted that this decrease in Oppo’s sales occurred despite the introduction of the company’s new flagship phone, the Find X5 Pro.

Covid continues to affect global smartphone sales

At the bottom of this list is Oppo’s caveman, the Vivo company. These companies, in addition to OnePlus, Realme and IQOO, are owned by the Chinese manufacturing group BBK Electronics.

In the first quarter of the new year, Vivo’s share of the smartphone market is 8% and this figure means a 2% decrease in their market share. In other words, the overall share of BBK Electronics including all their related phone brands in the smartphone sales market has decreased from 28% last year to 27%. Nicole Peng, Canalys analyst, says about the analysis of the market conditions in the first quarter of 2022:

The global smartphone market was affected by the instability in the business environment. Markets witnessed the increase in cases of Covid after the emergence of the Omicron strain; But the low rate of hospitalization of patients and the high rate of vaccination caused the activity of consumers to quickly return to normal conditions. Due to Russia’s war with Ukraine and the quarantine of Chinese cities and the threat of inflation, sellers are in a state of uncertainty. Peng finally states that all this, in addition to the traditional decrease in purchasing demand at this time of the year, has caused a decrease in sales. Smartphones have been sold. In addition to focusing on long-term plans, sellers must prepare themselves for the emergence of new opportunities and risks. In the midst of the world’s difficult situation, the good news is that the painful shortage of parts will end sooner than previously predicted, and this will definitely help reduce the pressures caused by high costs.

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