Increase in iPhone sales and Samsung’s reliance on the first market position in the first quarter of 2022
The research institute Canalys has published the report for the first quarter of 2022. The statistics show that Samsung has once again been able to claim the title of the world’s top phone maker in terms of the number of devices released to the market. The Korean giant of the technology industry between January and March 2022 (mid-December 1400 to mid-April 1401) has managed to launch 73.7 million phones and take 24% of the market share. In the first quarter of this year, a total of 311.2 million phones were sold, which was nearly 11% more than the same period in 2021.
By GSMArena, with the supply of 56.5 million iPhones, Apple ranked second in the table and It has 18% of the market share. Among the top five companies in the market, only Apple’s phone sales figures have grown, and other companies (even Samsung in the first place) have faced a drop in phone sales. The iPhones released in the first quarter of 2022 were about 8% more than the iPhones released in the first quarter of 2021.
It has no place in statistics. The sanctions of the United States of America have made this Chinese company unable to continue its activities in the mobile market as before. Canalys statistics show that Chinese companies have faced a noticeable drop in the supply of phones in the first quarter of 2022. The statistics of the supply of Xiaomi, Oppo and Vivo phones each dropped by 20% or more from the first quarter of 2021. In the first quarter of 2022, Honor had the best performance in the Chinese market and made 15 million phones available to the users of this country.
|Mobile market statistics in the first quarter of 2022 from the perspective of Canalys Institute|
|brand name||Market share in the first quarter of 2022||Number of phones launched in the first quarter of 2021||Market share in the first quarter of 2021 >||annual growth|
|Samsung||73.7 million||24 percent||76.5 million||22 percent||4- Percentage|
|Apple||56. 5 million||18 percent||52.4 million||15 percent||8+ percent|
|Xiaomi||39.2 million||13 percent||49 million||14 percent||20- Percentage|
|Opo||29 million||9 percent||39.6 million||11%||27%|
|Vivo||25.1 million||8 percent||36 million||10 percent||30%|
|Other companies||87.6 million||28 percent||94.2 million||27 percent||-7 percent|
|Total||311.2 million||100 percent||347.7||100 percent||align:center”>-11 percent|
Note : In the table above, the supply statistics of OnePlus phones have been merged with the statistics of Oppo. Also, due to the rounding of the numbers, the sum of the individual shares of the companies may not add up to 100%. Xiaomi not only in China, but also in the African and Middle East markets, has fewer phones compared to last year. in the past (a 30% decrease compared to the first quarter of 2021). North America seems to be the only region that hosted more phones compared to the first quarter of 2021. The reason for this is the launch of iPhone 13 and Attributed to Samsung’s Galaxy S22. Analysts predict that in the second half of this year, with the reduction of supply chain problems and the increase in demand for smartphones, the mobile market will have a better situation.
Also consider that Canalys in the report The mobile market uses the term Sell-in Shipment. The term sell-in is used when phone manufacturing companies sell a certain number of devices to retail stores, and the retail stores store these devices until they are sold to applicants. This means that the term Sell-in does not necessarily refer to the number of phones that have reached the hands of customers. Therefore, the statistics published by Canalys refer to “phones supplied”, not “phones sold”.