Huawei introduced the XMAGE brand to improve camera quality; official farewell to Leica


Huawei introduced the XMAGE brand to improve camera quality; official farewell to Leica

Huawei introduced the XMAGE brand to improve camera quality; official farewell to Leica

Huawei yesterday introduced a new brand focusing on imaging in the mobile world called XMAGE. The Chinese had a successful cooperation with Leica for many years, but in the end the contract between Huawei and Leica ended and no news about the renewal of the contract was published. In recent years, Huawei has tried to rely on reduce dependence on other companies based on the knowledge of its specialists. The XMAGE brand is Huawei’s latest effort in this direction. Huawei plans to introduce new imaging technologies in the form of XMAGE brand and use them in its devices.

According to what news agency Huawei Central writes, Hei Gang, head of the smart device business unit at Huawei, says that the company has been able to lead the field of mobile imaging systems many times in the past. to appear for the market and now based on its experience, it has introduced the XMAGE brand.

According to Hei Gang, Huawei will continue to use innovative imaging technologies in its future flagship phones. He claims that XMAGE is a remarkable achievement in the field of mobile imaging systems.

Huawei says that the XMAGE brand is currently at the forefront, but the company is ready to strengthen its imaging technology capabilities over time through research and development. . As Huawei Central writes, the Chinese company will place the logo of this brand on the body of devices that use the XMAGE camera. We have seen an example of this happening in previous Huawei devices with a Leica camera.

Huawei says the XMAGE brand mainly focuses on the three areas of “technological innovation, imaging experience and imaging culture”.

XMAGE camera image sample

Huawei emphasizes that it has a lot of expertise in the field of mobile imaging and has been able to acquire many skills in recent years. Huawei says it owes part of these achievements to cooperation with Leica. Leica has also benefited from this business partnership.

> started In the following years, Huawei continued research and development and the phones P10 and P20 is equipped with very high-quality cameras. The devices that Huawei made before the embargo period were always noted for having a high-quality camera.

  • Huawei announced the end of partnership with Leica
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Following the path of P30 Pro and P40 Pro and P50 Pro also available with high-quality cameras were placed The P30 Pro was highly regarded for having a camera based on a periscopic mechanism. Huawei was also able to improve the quality of images recorded by its phones with the help of artificial intelligence. Another interesting point of P30 Pro was the use of RYYB sensor. This sensor absorbs a lot of light to increase the brightness of the images and their quality.

Huawei announced at the beginning of June this year that its business cooperation with Leica has ended. After the two companies parted ways, Leica signed a contract with Xiaomi and now we see that Huawei has gone to the exclusive XMAGE brand.

Huawei says it uses XMAGE camera in the new generation of its flagships. We expect Huawei Mate 50 to be the first phone equipped with XMAGE camera. Keep in mind that equipping the Mate 50 with the XMAGE camera has not yet been officially confirmed.

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