Counterpoint report on the total revenue of the smartphone market in 2021 – 44 cents in Apple’s pocket for every 1 dollar!
News unit EMGblog.com: Counterpoint collection in a report that was published on Friday 25 February 2022 (6 March 1400) on the company’s website Published The amount of revenue from smartphones in total has reviewed the year 2021. According to this report, the income of this market reached a total of 448 billion dollars last year, which witnessed a 7% annual growth and a 20% seasonal increase. This revenue growth, which is still achieved in the environment of restrictions related to COVID-19 and the global crisis of parts shortage, owes more than anything to the widespread public interest in 5G phones and the role of Apple can’t be easily passed in it either. According to this report, more than 85% of this income has been generated by the 5 main brands of the market, Apple at the top of them.
According to Counterpoint, the average selling price (ASP) of smartphones in 2021 reached $322 with a growth of 12%, which is mainly due to It should be attributed to the higher share of 5G phones (which are mostly priced higher than 4G models). Another part of this price increase is also due to the successful launch of iPhone 13 belongs to Apple. The number of 5G phones released in 2021 is due to the emphasis of manufacturers such as Xiaomi, Vivo, Oppo, and Realme on meeting the broad needs of users by providing low-cost 5G phones in emerging markets such as India, Southeast Asia, Latin America, and Western Europe. has faced a significant increase. According to these statistics, the share of 5G phones in the total number of smartphones released in the market in 2021 has reached an unprecedented figure of 40%, which is enough to compare it with 18% in 2020 to understand the key role of these phones in the current market revenue generation process.