Counterpoint report on the total revenue of the smartphone market in 2021 – 44 cents in Apple’s pocket for every 1 dollar!


Counterpoint report on the total revenue of the smartphone market in 2021 – 44 cents in Apple’s pocket for every 1 dollar!

Counterpoint report on the total revenue of the smartphone market in 2021 – 44 cents in Apple’s pocket for every 1 dollar!

News unit EMGblog.com: Counterpoint collection in a report that was published on Friday 25 February 2022 (6 March 1400) on the company’s website Published The amount of revenue from smartphones in total has reviewed the year 2021. According to this report, the income of this market reached a total of 448 billion dollars last year, which witnessed a 7% annual growth and a 20% seasonal increase. This revenue growth, which is still achieved in the environment of restrictions related to COVID-19 and the global crisis of parts shortage, owes more than anything to the widespread public interest in 5G phones and the role of Apple can’t be easily passed in it either. According to this report, more than 85% of this income has been generated by the 5 main brands of the market, Apple at the top of them.

According to Counterpoint, the average selling price (ASP) of smartphones in 2021 reached $322 with a growth of 12%, which is mainly due to It should be attributed to the higher share of 5G phones (which are mostly priced higher than 4G models). Another part of this price increase is also due to the successful launch of iPhone 13 belongs to Apple. The number of 5G phones released in 2021 is due to the emphasis of manufacturers such as Xiaomi, Vivo, Oppo, and Realme on meeting the broad needs of users by providing low-cost 5G phones in emerging markets such as India, Southeast Asia, Latin America, and Western Europe. has faced a significant increase. According to these statistics, the share of 5G phones in the total number of smartphones released in the market in 2021 has reached an unprecedented figure of 40%, which is enough to compare it with 18% in 2020 to understand the key role of these phones in the current market revenue generation process.

Market revenue Smartphones based on the top 5 brands in the world from 2017 to 2021 (better overall experience) in the field of education, work and entertainment from home has convinced and led to the formation of more demand for mid-range and high-end phones. Finally, it should be mentioned the global crisis of shortage of parts, which has left no choice but to increase the price for big manufacturers in some low-end and mid-range phones. We will pay them in the fourth quarter of 2021:

Apple

Apple is at the top of the income generation table from smartphones with a 35% year-on-year growth of 196 billion dollars, and it alone accounts for 44% of the total revenue of this market. In other words, for every $1 of revenue in the smartphone world, 44 cents belongs to Apple! The increase in average selling price (ASP) in Apple products, which Counterpoint said led to 14% annual growth to $825 in 2021, was one of the reasons for Apple’s success in this statistic, which should be attributed to the high demand for 5G series phones. iPhone 12 and iPhone 13 This company found it relevant. Apart from this, Apple has also increased its share in emerging markets such as India, Thailand, Vietnam and Brazil.

Apple iPhone 13 Mini

Samsung

Mobile Revenue Samsung in 2021, according to Counterpoint, reached 72 billion dollars, which is a double-digit increase compared to 64 billion dollars the previous year. has been The average selling price of this company’s phones has now reached $263, which has grown by 5% compared to 2020. According to Counterpoint, this company has succeeded in increasing its market share in the middle and advanced market, and the presentation of the flagship Galaxy S series and the increase in the share of 5G phones have played a key role in this success. 2021 will also see the presence of two new folding phones from this company named Galaxy Z Fold3 5G and Galaxy Z Flip3 5G, both of which have been influential in boosting Samsung’s revenue in this market. To clarify the role of these two phones in Samsung’s revenue generation, it is enough to point out that the number of foldable phones released by this company in 2021 was three times that of 2020!

Samsung Galaxy Z Fold3 5G

Xiaomi

Xiaomi after Apple and Samsung With 49% growth and revenue of $36 billion in 2021 (compared to only $24 billion in 2020), it will rank third. Counterpoint this growth above all to the increase in the supply and market share of advanced and mid-range phones of this company such as Mi 11X is related. In India, as the largest market of this brand in the world, the $250 and more expensive phones have experienced an annual growth of 39% and now occupy 14% of Xiaomi’s Indian market. For comparison, it is not bad to know that this figure was only 8% last year.

Xiaomi Mi 11x

Opo (including OnePlus from the third quarter of 2021 onwards)

Mobile segment revenue Oppo in this time period, according to Counterpoint, reached 37 billion dollars, which shows a 47% increase compared to the previous year. The average selling price of this company’s products has also reached 259 dollars, which can be said to be an annual growth of 15%. The amount of supply of Oppo phones in two price ranges of 400 to 599 dollars and 600 to 799 dollars, especially thanks to the high demand for the Find X3,Reno6 And the OnePlus 9 family has experienced a significant increase and the share of 5G phones in production This company, which was only 28% last year, has now reached more than 50%. Oppo also has a more active presence in developed markets such as Japan, China and parts of Europe (including Northern European countries known as Noric), which has led to an increase in revenue and an increase in the average selling price of the company’s devices. Meanwhile, as an independent brand, OnePlus has experienced a 33% increase in revenue in 2021, and a major part of this success is due to the OnePlus Nord and OnePlus 9 .

Oppo Reno6 5G

vivo

mobile revenue vivo In 2021, with an increase of 43%, it reached 34 billion dollars, and the average selling price of this brand’s phones has also reached 259 dollars in the past year, with a growth of 19%. Counterpoint of the favorable reception of the flagship phone X60 and S series, outstanding performance in the market China and the diverse product portfolio in all price categories are mentioned as factors of Vivo’s success, which in 2021 was placed in the fifth place among mobile phone manufacturers in terms of both revenue generation and number of supplies.

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