Counterpoint: One third of the phones sold in China during the second quarter of 2020 support 5G technology.


Counterpoint: One third of the phones sold in China during the second quarter of 2020 support 5G technology.

Counterpoint: One third of the phones sold in China during the second quarter of 2020 support 5G technology.

News unit EMGblog.com: Counterpoint Research Institute on Friday, July 24 This year (August 3, 2019) he published his report on the Chinese smartphone market in the quarter ending June 2020 published. According to the Market Pulse service of this institution, smartphone sales in China have experienced a 17% drop during this time period compared to the same period last year. Meanwhile, the 9% growth in sales compared to the first quarter of this year has revealed signs of the market’s return. In fact, although the COVID-19 has been largely contained in China, the demand for smartphones still has a long way to go to reach pre-pandemic levels.

Mengmeng Zhang, one of the research analysts of Counterpoint, believes that the overall growth of China’s smartphone market, although China’s business activities have resumed after the corona epidemic subsided, but consumer confidence is still low. Chinese OEMs and carriers are actively pushing 5G smartphones by offering lower-priced 5G devices and related plans. This strategy has increased the adoption of 5G technology, so that a third of the sales of smartphones in the last quarter were dedicated to fifth generation devices; The figure that is the highest acceptance rate since the launch of 5G smartphones in the world. But even this increase has not compensated the overall downward trend of the market.

Flora Tang (Flora Tang), another research analyst of Counterpoint, referring to the intense competitive environment in the smartphone market, says: “Huawei still has the best performance in the Chinese market and has had 46% of the market share in this quarter. Despite the general downward trend of the market, Huawei has achieved an annual growth of 14%. He further added that after experiencing a sharp decrease in supply outside the borders of the country of origin due to the banning of Huawei’s access to Google’s mobile service or GMS in its new smartphones, the domestic market in China has become the most important market for the company’s products. Huawei’s heavy investment in the development of online and offline distribution network has brought many benefits for this company. In addition, the Chinese giant’s 5G product portfolio is also thanks to the high-end phones Mate 30 and the P40 family, as well as the mid-range series Nova 7 has experienced rapid growth.

Counterpoint’s findings indicate that in terms of growth speed, Apple had the fastest growth among smartphone manufacturers last quarter. Despite the decline in the market, this company achieved an impressive 32% increase compared to the same period last year, relying on the continued popularity of the iPhone 11 and the price reduction has been realized. Interestingly, iPhone SE 2020 has also quickly become among the three best-selling iPhones in China in the second quarter of this year.

In fact, June has become a booming time for smartphone sales this year and after the start of the global Corona epidemic and two Chinese companies Xiaomi and Huawei, with monthly growth of 42% and 11% respectively, have left a significant performance.

Ethan Qi, senior analyst at Counterpoint, emphasized the fact that despite the downward trend of the country’s market, Chinese OEM companies are speeding up the development of 5G technology. (which had decreased in the first quarter of this year due to the epidemic of COVID-19) have increased significantly. According to this report, 33% of all smartphones sold in China during the second quarter of this year had 5G capabilities, which is a significant increase compared to 16% in the first quarter. This ratio even exceeded this amount in June, with more than 40% of smartphones sold supporting the fifth generation. China’s 5G smartphone market is well established and four companies Huawei Oppo, Vivo and Xiaomi, abbreviated as HOVX, have nearly 96% of the country’s smartphone market. As the leader of this market, Huawei has 60% of its share, followed by Vivo, Oppo and Xiaomi. 5th generation phones in China continue to be in the mid-to-high end of the market and in the $400 and above price range, while the prices of these devices are quickly moving towards the lower price ranges. High-end 5G smartphones are also mainly supplied by Huawei, while the company, along with Oppo, Xiaomi and Vivo, have released a variety of mid-range products with support for the technology.

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