Counterpoint: 11% drop in China’s smartphone market in the fourth quarter of 2021 and the promotion of Honor to second place

Counterpoint: 11% drop in China’s smartphone market in the fourth quarter of 2021 and the promotion of Honor to second place

Counterpoint: 11% drop in China’s smartphone market in the fourth quarter of 2021 and the promotion of Honor to second place

News unit Counterpoint Research Institute on February 16 of this year AD (27 February 1400) released its report on China’s smartphone market in the quarter ending December 2021 Published a The report of the market monitoring department of this institution indicates that the total supply of smartphones in this country’s market has experienced an 11% annual decrease in the past quarter. But Honor has left positive results in this downward trend and for the first time after Estegal from Huawei has reached the second place in this market. According to Counterpoint statistics, the market share of this company has more than doubled from 7.5% in the fourth quarter of 2020 to 16.7% in the fourth quarter of 2021, which is a significant increase.

Meanwhile, in addition to Honor, Apple has also been another surprise of the market and has continued to grow in this competitive environment. According to the Counterpoint report, the Cupertino giant not only achieved its largest share of the Chinese market so far, but also maintained its dominant position as the top supplier of this market.

Among Apple products, iPhone 13 Due to its relatively lower price at the time of launch, it has been the top product in the advanced product segment of the Chinese market. In the medium to high price range ($200 to $599), Honor also sells phones such as Honor 50 , which is still at the top of this list five months after its launch, has taken over this part of the Chinese market. After Honor, Opo, taking into account the successful sub-brand OnePlus and the market share of 16.6% has been promoted to the third place, while the supply of the company’s products Vivo decreased by 13.8 percent in the last quarter of last year and its market share reached 16.5 percent. Xiaomi, maintaining the previous downward trend, with 16.1% of the market share, ranked fifth in the list. The top companies of the Chinese market have fallen.

Market share of smartphone brands in the Chinese market in the fourth quarter of 2021

Counterpoint experts expect that at the beginning of 2022, Honor, relying on new products Like HONOR 60 and Magic V to keep its growth momentum. The data of this research institute on the amount of weekly sales in China also indicate the continuation of the growth trend and a 32% increase in sales of Honor in the last two weeks of January 2022 compared to the first two weeks of this month; This has brought the market share of this company to a new record of 17% in the week ending January 30.

The growth rate of the Honor brand between December and the end of January 2021

despite the decrease With the launch of smartphones in China in 2021, major phone manufacturers have strengthened their high-end product portfolios. An approach that brings devices such as X70 Pro Vivo,Mix 4 Xiaomi and Magic3 and Magic V Honor has finished.

According to Counterpoint, among Android devices Magic3 Honor has taken the first place in the list and with exemplary design, impressive features and Using the mobile platform Snapdragon 888, along with improving the integration of hardware, software and user experience, has provided customers with a flagship phone.

Counterpoint analysts have predicted that the development and production of advanced folding phones will continue in 2022 by Chinese manufacturers. This segment is still developing in the absence of Apple and this presents an ideal opportunity for the giant’s competitors. American has put In addition, Android brands have introduced and launched more advanced phones and are trying to regain the lost market share from Apple in 2021.

Market share of smartphone supplier brands in China from the fourth quarter of 2020 to the fourth quarter 2021

In the period from October to December 2021, Honor released its first foldable phone named Magic V which The basis of the company’s claim is the slimmest product in this group. The external screen of this device is a 6.45-inch OLED model, which makes it a suitable option for daily use. Oppo’s Find N bendable smartphone, which appears to be the Magic V for The competition designed with it also uses a 5.49-inch external screen, which can be considered the smallest display among current folding devices. Huawei clamshell folding smartphone named P50 Pocket and equipped with the version 4G processor Snapdragon 888 is another bendable phone that seems to be aimed at a female and fashion-conscious audience.

From the point of view of Counterpoint experts, the competition in the category of advanced market products will intensify not only in the Chinese market, but all over the world. Meanwhile, the Western European market is the main focus of Chinese companies, including Honor, Oppo, Xiaomi and Vivo. Markets that have a relatively large number of high-end phone customers and high sales figures in them will also improve the public image of the quality of Chinese brands. This competition will culminate with the Mobile World Congress in February/March of this year in Barcelona. An event that is always considered a good opportunity to be present in Europe and is used by the top Chinese brands to introduce the latest products and technologies to the customers of this continent.

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