Canalys report on the global market of smart watches in the first quarter of 2020 – growth in the era of coronavirus
As expected by Apple It is still at the top of the companies that provide smart watches at the global level, and despite the fact that the supply of Apple watches of this brand has decreased from 6 million to 5.2 million, but it is still in the first place with a large difference compared to other competitors with a market share of 36.3 percent. This table is placed. As mentioned, the supply of Apple smart watches in the first quarter of 2020 has decreased by 13%, which is more than the decrease in the desire of users to buy Apple Watch can be related to the closing of physical Apple stores in most parts of the world in the first days of the coronavirus pandemic. . Not all the information in this report about Apple is negative, and especially in the field of the watchOS operating system, we come across very positive points; Where, according to Canalys, 4 million new active users have been added to the number of customers of the Apple Watch platform during this season, which brings the total number of active devices in this collection to 70 million, and thus, during the next quarter, according to Canalys’ forecast, the total number of Apple Watches released to the market will reach The unattainable number will reach 100 million.
Huawei With the release of 2.1 million smart watches, it has achieved the highest growth rate among other active brands in this field and compared to 1 million smart watches released at the same time last year, it has achieved a growth of 113%. Meanwhile, Huawei’s market share has experienced significant growth and has reached 14.9% from 7.9% last year.
Samsung which last year by offering 1.2 million smart watches and a market share of 9.6% after Apple was the second smart watch supplier in the world, now with a growth of 46%, it has increased its supply to 1.8 million, but this growth is also the opponent of Huawei’s unique performance in This period of time has not passed and there is no other choice for this company except to stand in the third place.
Garmin company by providing 1.1 million smart watches to the market and a 39% growth in The third position of the smartphone providers has reached the market share of 7.3%. The fifth place in this table, Fitbit, is the second company that has faced a decrease in supply along with Apple and has only managed to provide 0.9 million smart watches to the market, which has a 6.2% share of the market with an annual decrease of 21%.
Canalys analyst Vincent Thielke points out that for the first time, the North American region accounted for less than a third of the total number of global smartwatch shipments, adding: “Strong overseas demand.” For smartwatches, it has helped offset the slow performance of the Apple Watch in Europe and North America, which [also] occurred as a result of switching Apple users’ attention to AirPods as a must-have accessory. Specifically, Samsung and Garmin have increased their sell-in in these markets. In other regions, Apple and Huawei have attracted more new users. “Apple has benefited from its latest carrier partnership in Southeast Asia and Latin America, and Huawei has [also] made buyers of its latest flagship smartphone, the P40, eligible for its smartwatch.”
Cynthia Chen, one of the other analysts, has considered the channelization of the Chinese market and pointed to the 66% increase in the provision of smart watches in this region from the high orders of sellers for LTE-equipped watches as part of the move. It talks towards nationwide eSIM coverage in the country and reaching 2.5 million cellular smartwatches before Chinese New Year. According to Chen, cellular models or with the possibility of telecommunication exchange have led to the growth of the supply of Apple and Xiaomi smart watches from season to season, which has been unprecedented until today. Citing the fact that the fourth quarter is traditionally the best sales season for smartwatches in China, the Canalys analyst said the country has a strong recovering economy and a strong presence of local players (such as Huawei, Xiaomi and Oppo a newcomer) as key drivers of smartwatch growth in 2020.