Canalys report on the amount of users using the ability to simultaneously display phone content on the car screen


Canalys report on the amount of users using the ability to simultaneously display phone content on the car screen

Canalys report on the amount of users using the ability to simultaneously display phone content on the car screen

EMGblog.com: In recent years, car manufacturers with significant investment They have sought to implement the digital cockpit strategy to improve the user experience inside the car and develop vehicles based on software capabilities. Digital cabins are a set of several screens based on software and voice guidance with the possibility of upgrading along with the in-vehicle infotainment system or IVI (abbreviated in-vehicle infotainment) and its control. According to the results of the survey According to Canalys research institute, drivers usually use their smartphone to connect to their car and use its programs and content in their vehicle.

According to this report, 65 percent of respondents in the United States and 58 percent in Europe, The presented solutions are based on this. In fact, the goal of automakers and technology suppliers is to control the driver’s user experience. In this way, car manufacturers will create a new revenue stream while achieving a differentiating factor, and technology providers, in cooperation with car manufacturers, will seek to expand the penetration rate and loyalty of users to their ecosystems.

Smartphone manufacturers since 2015 In addition, so-called mirroring solutions have been launched to connect the smartphone to the car and display the contents of the phone screen on the car screen at the same time, which include Android Auto Google, Apple CarPlay and CarLife product of the Chinese company Baidu pointed out. According to Canalys estimates, more than 170 million cars worldwide currently use the mirroring feature, and more than 85% of cars sold in 2022 will offer customers this feature. Also, according to this report, more than 60% of cars with this feature were purchased in 2019 or later. This means that if we consider the average car life of 12 years, during the next decade we will see the presence and use of cars equipped with the mirroring feature. In addition, it can be concluded that millions of drivers have been using these solutions for more than five years and have acquired sufficient familiarity and skill in their use.

In the Canalys research that was conducted on 2 thousand drivers in France , Germany, Great Britain and the United States, they have been asked how they connect their smartphones to the car and use apps and voice assistants while driving. The findings of this survey show how important it is for users to be connected to a smartphone and to be able to use its content and programs while driving.

Accordingly, 65 of the drivers in America and 58 of them in Europe use the mirroring feature continuously or in every trip. In addition, 50% of American drivers in this survey and 30% of European drivers also play music, podcasts or audiobooks through car speakers and from smartphones. Despite the fact that navigation facilities are among the top uses of the smart car cabin, only 18% of drivers in America and 26% in Europe use in-car navigation systems. Meanwhile, 26% of drivers in the United States and 28% in the continent enable the simultaneous display of their phone’s navigator on the car’s screen. While 42% of Americans and 33% of Europeans use these programs on the smartphone screen. Interestingly, iPhone owners use the mirroring feature more than Android users who own cars equipped with Android Auto.

In recent years, technology vendors have been competing to provide better functionality, increase platform loyalty, and maintain dominance over Smartphone mirroring solutions have improved the user experience. For example, Google has embedded the Android Automotive operating system in several models of cars and the services of this technology giant can be used in them. Apple has also recently introduced the new generation of CarPlay platform, which, in addition to the possibility of setting and customization by the user, provides drivers with high-level integration of information and entertainment and tools on car screens.

According to Canalys, the digital cockpit is part of a larger shift in which new technologies are being adopted by automakers and is expected to be launched by 2025. Many players in the automotive industry have developed their software and operating system strategies to create smart vehicles and digital cabins, and have hired thousands of software engineers to realize their plans. Also, long-term investments for the development of software required by giants such as Ford, General Motors and Stellantis will amount to billions of dollars in the near future, and potential and new sources of income, including the purchase of subscription rights, transport fleet services, insurance and on-demand capabilities. -demand will create a driver-like assistant next to the suggested packages. For example, BMW’s ConnectedDrive Store offers digital services and capabilities through the sale of subscriptions or microtransactions for things like heated seats, high beam assistant, driver assistance and CarPlay. Stellantis has also announced a goal of 20 billion dollars in revenue through software services in 2030.

Of course, automakers must make careful decisions about the next steps. Companies that continue to support the smartphone mirroring process will consider providing familiar services and user interfaces to existing users, which will ensure the continued emotional relationship of the user with the smartphone and the ecosystem associated with it, and it seems that the fortunes of car manufacturers to achieve It reduces the differentiating factor and creating new revenue streams. On the other hand, trying to open new revenue streams, in the form of new digital cabin solutions, can offer attractive and innovative features to drivers. This, along with the possibility of choosing between the mirroring method and the new user interface, can guarantee the future success of these companies. However, some drivers may have a strong mental dependence on the smartphone ecosystem, and it will take time for them to switch to using the digital cabin.

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